Eric Koester
Founder, CMO/COO, Zaarly

Eric Koester is the founder and CMO/COO of Zaarly, a mobile, real-time marketplace. Eric was previously an executive at venture-backed Appature Inc.,and has founded or co-founded several mobile-focused startups. Eric is a former corporate and securities lawyer who has worked with hundreds of technology businesses, investors and entrepreneurs.

Sessions

3:30pm–4:10pm Wednesday, 04/04/2012

Native vs HTML5 & an Argument to Incorporate Both

Mobile Development Yerba Buena Salon 12-14

Bo Fishback (Zaarly), Eric Koester (Zaarly)

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(2.00, 1 rating)

App or mobile site? iPhone or Android? Native or HTML5? Try all of the above. Zaarly’s Bo Fishback and Ian Hunter will discuss the technical, business and marketing considerations and lessons from their native and HTML5 journey – one that began with an iPhone app, evolved into a minimally viable mobile site, and ended with fully-functioning iPhone and Android apps AND a robust mobile site. Read more.

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