Rene Pinnell
CEO, Forecast

Before dropping out of graduate school to start Forecast, René Pinnell spent 10 years writing and directing for film and television. From 2004 to 2008 he directed and produced 30 episodes of the acclaimed comedy show “Backpack Picnic,” as well as the MTV Pilot “Meet the Bulldogs.” More recently René Pinnell co-directed “The King of Texas,” a feature documentary that premiered at the SXSW Film Festival and was distributed internationally by Watchmaker Films. While pursuing an MFA in Design René Pinnell was awarded a $100,000 research grant for the development of a mobile app that displays room level energy data and incentivized building occupants to reduce their individual energy consumption.

Sessions

1:00pm–1:10pm Monday, 04/02/2012

How "Future Tense" Social Networking will transform the way we live, shop, and play

Location Marketing Bootcamp Yerba Buena Salon_10

Please note: to attend, your registration must include Location Marketing Bootcamp.

Rene Pinnell (Forecast), Eric Katerman (Forecast)

Mobile has done more than any trend to drag social networking into the real world, but even industry leaders like Foursquare fall short. A check-in just isn't very good at connecting you with your friends. But what happens when you push the time horizon of the check-in into the future? What happens when you shift the paradigm from "I'm here now" to "I'll be there later?" Read more.

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