Telling your own story can prove to be the most the difficult for marketers. Why not show it? Two agencies and a start-up joined forces to take SxSW by storm with a social experience like nothing before it.
Daniel T. Wood serves as the digital strategy director at tenfour where he conceptualizes campaigns and leads teams to produce mobile and social initiatives for Hawaiian Airlines, Toshiba, Air New Zealand, Cisco, Intel, Draftfcb, and Waggener Edstrom. He is attracted to the convergence of mobile technology, anthropology, pop culture, design, IxD, sustainability and commerce across the social graph. Daniel is fueled by curiosity, kids, curry, music, foodcarts, and the desire to design useful brand experiences. He has spent an equal number of years in software start-ups as advertising agencies and take pleasure in seeing the lines merge and business models blur.
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