Top New Privacy Issues for all Location Companies

Alysa Z. Hutnik (Kelley Drye & Warren LLP)
Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.

Whether you’re developing, selling, or marketing location technology, your business is likely subject to new and emerging privacy laws. And while resources may be limited for up-and-coming technology companies, if you skip consideration of privacy compliance in the design and operation of the location technology, that could mean the difference between success and failure. It may also result in your business (and you personally) becoming the focus of a government investigation, lawsuits, and a tarnished brand. Attendees of this session will take away the top privacy issues and practical solutions to help avoid costly privacy mishaps.

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Alysa Z. Hutnik

Kelley Drye & Warren LLP

Alysa Z. Hutnik is a partner at Kelley Drye & Warren LLP in Washington, DC, where she delivers comprehensive expertise in all areas of privacy, data security, and advertising law. Alysa’s experience ranges from counseling to defending clients in FTC and state attorneys general investigations, consumer class actions, and commercial disputes. Much of her practice is focused on the digital and mobile space in particular, including the cloud, mobile payments, calling and texting practices, and big data-related services. Ranked as a leading practitioner in the privacy and data security area by Chambers USA, Chambers Global, and Law360, Alysa has received accolades for the dedicated and responsive service she provides to clients. The US Legal 500 notes that she provides “excellent, fast, efficient advice” regarding data privacy matters. In 2013, she was one of just three attorneys under 40 practicing in the area of privacy and consumer protection law to be recognized as a rising star by Law360.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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