Genevieve Bell is an Australian-born anthropologist and researcher. With a father who was an engineer and a mother who was an anthropologist, perhaps Genevieve was fated to ultimately work for a technology company. As director of user interaction and experience in Intel Labs, Genevieve leads a research team of social scientists, interaction designers, human-factors engineers, and computer scientists that shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires. In this team and her prior roles, Genevieve has fundamentally altered the way Intel envisions and plans its future products so that they are centered on people’s needs rather than simply silicon capabilities. She is also an accomplished industry pundit on the intersection of culture and technology and a regular public speaker and panelist at technology conferences worldwide, sharing myriad insights gained from her extensive international field work and research. Genevieve’s first book is Divining the Digital Future: Mess and Mythology in Ubiquitous Computing, cowritten with Paul Dourish of the University of California at Irvine. In 2010, she was named one of Fast Company’s inaugural 100 Most Creative People in Business. Genevieve is the recipient of several patents for consumer electronics innovations. She holds a PhD and a master’s degree in cultural anthropology from Stanford and a bachelor’s degree in anthropology from Bryn Mawr.
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