I’ve been in the automotive industry, professionally, for the last 8 years utilizing digital technology to help accomplish the objectives of my organizations. I was integral in developing the digital sales strategy for Manheim’s Online Vehicle Exchange (OVE) and worked as a dealer consultant with Izmo Cars on website best practices, digital conversions and digital marketing campaigns. Currently, I’m the Manager of Digital Product Strategy at R. L. Polk, helping to leverage our data through all marketing channels for a truly integrated targeted marketing strategy for automotive clients.
I have a B.S. in Business Administration from Northern Arizona University and an M.S. in Integrated Marketing Communications from Eastern Michigan University
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