The Brand Jam - Real Life Social Media

michael weiss (imagistic), Robert Rose (Big Blue Moose)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
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We all know that with the advent of the Social Web companies are no longer in command of their brands. The conversations both online and offline are taking the control away from the corporations and into the hands of the consumer. While some companies are prepared to manage their Social Web initiatives, many simply operate with no lifeguard on duty and run the risk of not dealing with the negativity that can breed, multiply and possibly damage their brand online. This session is an interactive exercise that gets you out of your chairs and witness what can happen when people give their honest opinions on specific brands.

What You’ll Learn:
How to deal with the good, the bad and the ugly when it comes to Social Media. In addition to the exercise we will present a handful of case studies that highlight how major brands have dealt with social media snafus. You will walk away with a better understanding of how to set up a social media governance and policy for your organization.

Photo of michael weiss

michael weiss


As Partner/CEO at imagistic, an award-winning Web agency in southern California, Michael serves as a dynamic force in the Web marketing and development industry as a veteran speaker, consultant, client advocate, and sales executive. Under Michael’s sales and marketing leadership, he has signed many world-renowned clients for imagistic, including: ACLU, Christopher and Dana Reeve Foundation, Network for Good, Technicolor, Walden Media, and

With his more than 20 years in the industry, Michael offers extensive experience conducting and leading sessions for such prestigious organizations as the Non Profit Technology Network, FS/TEC, Boston University, the Center for Nonprofit Management, Network For Good, and Pepperdine University. His business development background has also merited significant leadership recognition, including an American Business Award nomination for Sales Director of the Year. He is highly sought after as a keynote for world-class Webinars and conferences across the country, speaking on such topics as Web strategy, technology planning, and social media marketing.

As a former educator possessing an innate ability to make the Web comprehensible, Michael is an invaluable asset to such publications as the L.A. Times, Chicago Times, BusinessWeek, CXO News, and WebProNews, all of which tap him regularly for personal quotes. He also regularly contributes his writing talents to his blog at:

Along with his extensive management, marketing, and sales experience, Michael also possesses a background in education and counseling. He has taught at the Crossroads School, Palms Middle School, and Daniel Webster Middle School, all located in Los Angeles. In the past, he has also worked in the entertainment industry for such moguls as Quincy Jones, Jerry Bruckheimer, and Arnold Kopelson.

Michael’s educational background includes a Bachelor of Arts in Psychology from Boston University and a Masters Degree in Counseling Psychology from Loyola-Marymount University. As an outlet for his zeal for non profits, Michael serves on advisory boards for several philanthropic organizations, including The Ojai Foundation and The Wildwoods Foundation.

Photo of Robert Rose

Robert Rose

Big Blue Moose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical content marketing strategies for his clients.

An early Internet pioneer, Rose has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He developed some of the the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web.

Rose was an Associate Partner with USWebCKS/marchFirst, serving as the Executive Director in the Entertainment and Media Practice where he developed strategic online initatives for numerous startups, as well as established clients such as Sony Pictures, Nickelodeon, NBC and Paramount Pictures. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.

For the last 8 years Rose served as Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers. At CrownPeak Robert led not only the marketing and product strategy efforts for the company, but also worked with clients such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys to develop Web and content management strategies to successfully transform their online marketing and achieve profitable results.

Rose is currently a Research Fellow with Coburn Ventures, a community of experts discussing and innovating current trends in Technology and investing. He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and is a founding member of the Executive Council on Software-as-a-Service.

A recognized expert in digital media, marketing, social media and Software-as-a-Service technologies, Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s a guest blogger and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for the online magazine iMedia Connection and the co-author of the book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Rose is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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