• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Where 2.0 Newsletter

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Where 2.0 Conference newsletter (login required)

Where 2.0 Ideas

Have an idea for Where to share? where-idea@oreilly.com

Contact Us

View a complete list of Where 2.0 contacts

Where 2.0 Conference 2010 Schedule

Below are the confirmed and scheduled talks at Where 2.0 Conference 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Topics

Ballroom III
Add Map Scripting with Google, Yahoo, and Bing to your personal schedule
9:00am Map Scripting with Google, Yahoo, and Bing Adam DuVander (ProgrammableWeb)
Add Data and Formats for Your Maps to your personal schedule
10:35am Data and Formats for Your Maps Andrew Turner (GeoIQ), Adam DuVander (ProgrammableWeb)
Add Scaling GIS Data in Nonrelational Data Stores to your personal schedule
1:00pm Scaling GIS Data in Nonrelational Data Stores Michael Malone (SimpleGeo)
Add Open Geostack to your personal schedule
2:35pm Open Geostack Paul Ramsey (OpenGeo), Steven Pousty (Red Hat OpenShift)
Add Adding a Third Dimension to the Geoweb to your personal schedule
3:55pm Adding a Third Dimension to the Geoweb Aidan Chopra (Google)
Ballroom IV
Add Handling Real-time Geostreams to your personal schedule
9:00am Handling Real-time Geostreams Raffi Krikorian (Uber Advanced Technologies Center)
Add Building Augmented Reality Environments to your personal schedule
10:35am Building Augmented Reality Environments Derek Smith (SimpleGeo), Martin Lechner (Mobilizy)
Add Going Mobile with Google Geo APIs to your personal schedule
1:00pm Going Mobile with Google Geo APIs Mano Marks (Google, Inc. )
Add Spatial Analytics Workshop to your personal schedule
2:35pm Spatial Analytics Workshop Peter Skomoroch (Skipflag), Kevin Weil (Twitter, Inc.), Sean Gorman (FortiusOne)
Add Cross-Platform Mobile Development with PhoneGap to your personal schedule
3:55pm Cross-Platform Mobile Development with PhoneGap Jonathan Stark (Jonathan Stark Consulting), Brian LeRoux (Nitobi Inc.)
Ballroom V
Add Building Maps to Analyze Your Data to your personal schedule
10:35am Building Maps to Analyze Your Data Mansour Raad (ESRI), Duane Nickull (Adobe Systems)
Add Maps from Scratch I: Building to your personal schedule
2:35pm Maps from Scratch I: Building Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
Add Maps from Scratch II: Designing to your personal schedule
3:55pm Maps from Scratch II: Designing Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
Ballroom VI
Add Google Our GeoSpatial Cloud: Hands on with the Google Maps Data API to your personal schedule
9:00am Sponsored by Google
Google Our GeoSpatial Cloud: Hands on with the Google Maps Data API Mano Marks (Google, Inc. ), Ossama Alami (Google)
Add Using NAVTEQ Data to Get a Map on Your App to your personal schedule
10:35am Sponsored by NAVTEQ
Using NAVTEQ Data to Get a Map on Your App Greg Rose (NAVTEQ)
1:00pm Sponsored
TBC
2:35pm Sponsored
TBC
3:55pm Sponsored
TBC
10:15am Morning Break
Room: 2nd Floor Foyer
2:15pm Afternoon Break
Room: 2nd Floor Foyer
Add Ignite Where - Part 1 to your personal schedule
7:00pm Ignite
Room: Ballroom III - VI
Ignite Where - Part 1
Add NAVTEQ 2010 North American LBS Challenge Awards Ceremony  to your personal schedule
8:00pm Plenary
Room: Ballroom III - VI
NAVTEQ 2010 North American LBS Challenge Awards Ceremony
Add Ignite Where - Part 2 to your personal schedule
8:30pm Ignite
Room: Ballroom III - VI
Ignite Where - Part 2
11:50am Lunch
Room: Willow Glen Rooms
Add Birds of a Feather Sessions (BoFs) to your personal schedule
8:30pm Birds of a Feather sessions
Room: Evening BoFs
Birds of a Feather Sessions (BoFs)
9:00am-10:15am (1h 15m) General
Map Scripting with Google, Yahoo, and Bing
Adam DuVander (ProgrammableWeb)
You can easily add maps to your site using APIs from Google, Yahoo, Microsoft, or MapQuest. However, there are equally good options from the little guys. Learn about your many mapping options and go further with fun services for geocoding, reverse geocoding, and driving directions.
10:35am-11:50am (1h 15m) General
Data and Formats for Your Maps
Andrew Turner (GeoIQ), Adam DuVander (ProgrammableWeb)
Having leading-edge features and capabilities is great, but if you can’t get data into your system or users can't take their data out, then it’s a dead end. This workshop will cover popular formats (KML, GeoRSS/GeoJSON, GML, GPX, Shape Files), services (Google My Maps, GeoCommons, Map Warper), and interfaces that are emergent and upcoming in the Where2.0 space.
1:00pm-2:15pm (1h 15m) General
Scaling GIS Data in Nonrelational Data Stores
Michael Malone (SimpleGeo)
This talk covers why GIS data is hard to scale in a normal RDBMS, what nonrelational stores exist out there, and some basic examples of how to do spatial queries within a nonrelational store.
2:35pm-3:45pm (1h 10m) General
Open Geostack
Paul Ramsey (OpenGeo), Steven Pousty (Red Hat OpenShift)
You have seen all those cool mapping applications, both on the desktop and on the web, and now you want to make some of your own. This workshop will give you all the tools you need to build a complete GIS/Web mapping stack using a selection of free and open source tools.
3:55pm-5:05pm (1h 10m) General
Adding a Third Dimension to the Geoweb
Aidan Chopra (Google)
As the Geoweb marches ever onward, 3D geospatial information is becoming critical to the way places are understood online. Two factors are contributing to the uptick: the tools are getting easier and the demand for immersive visualization is going mainstream. Bring your laptop for a hands-on introduction to Google's geomodeling toolset, and learn to generate 3D data yourself.
9:00am-10:15am (1h 15m) General
Handling Real-time Geostreams
Raffi Krikorian (Uber Advanced Technologies Center)
Twitter has launched a Geotagging API - we really wanted to enable users to not only talk about "What's happening?" but also "What's happening right here?" This talk will delve into how Twitter handles their geocontent including tool suggestions.
10:35am-11:50am (1h 15m) General
Building Augmented Reality Environments
Derek Smith (SimpleGeo), Martin Lechner (Mobilizy)
Having a compass and camera built into smart phones opens up possibilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can overlay objects on users’ view of the world. This workshop will look at AR development on the iPhone and Android platforms.
1:00pm-2:15pm (1h 15m) General
Going Mobile with Google Geo APIs
Mano Marks (Google, Inc. )
Building a map for a mobile environment is a challenging undertaking. You have to balance native APIs, browsers, bandwidth, and latency. This talk will be an overview of developing Google Maps applications on various mobile platforms, including Android, iPhone, and browser options. Participants who choose to follow along will have a working basic map at the end of the session.
2:35pm-3:45pm (1h 10m) General
Spatial Analytics Workshop
Peter Skomoroch (Skipflag), Kevin Weil (Twitter, Inc.), Sean Gorman (FortiusOne)
This workshop will focus on uncovering patterns and generating actionable insights from large datasets using spatial analytics. We will explore combining open government data with other location based information sources like Twitter. Participants will be guided through examples that use Hadoop and Amazon EC2 for scalable processing of location data.
3:55pm-5:05pm (1h 10m) General
Cross-Platform Mobile Development with PhoneGap
Jonathan Stark (Jonathan Stark Consulting), Brian LeRoux (Nitobi Inc.)
Winner of the LaunchPad competition at Web 2.0 Expo in San Francisco, PhoneGap is an open source initiative for bringing native device capabilities to mobile browsers. In this session, you’ll learn how to use PhoneGap to easily build apps for iPhone, Android, Pre and Blackberry.
9:00am-10:15am (1h 15m) General
Geotargeting – How Businesses Are Making Money Off of Location
Jay Webster (Quova)
Geotargeting advertising isn’t an expensive or complicated process; companies are making money using location now. Kerry Langstaff will explain how companies like Examiner, Continental Airlines, BBC and MLB increased conversion rates on Web content by geotargeting ads with location. The workshop will provide practical knowledge for those interested in leveraging location to improve profitability.
10:35am-11:50am (1h 15m) General
Building Maps to Analyze Your Data
Mansour Raad (ESRI), Duane Nickull (Adobe Systems)
Having access to online maps is a start, but often you may need to include functionality that goes beyond simply displaying a map with points. The session will provide a fast-paced introduction to the essentials of how to create rich map-based Web applications using Adobe Flex with online services.
1:00pm-2:15pm (1h 15m) General
Understanding Local Search and Effectively Using It to Connect with Customers
Vanessa Fox (Nine By Blue)
Now that search engines know where surfers are it's even more important to start thinking locally. Search Engine expert Vanessa Fox will talk through the latest trends in getting local customers to your site.
2:35pm-3:45pm (1h 10m) General
Maps from Scratch I: Building
Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
This workshop will be an in-depth look at development and deployment of interactive digital cartography.
3:55pm-5:05pm (1h 10m) General
Maps from Scratch II: Designing
Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
This workshop will be an in-depth look at design of interactive digital cartography. This will teach you how to style the tiles and data you just deployed.
9:00am-10:15am (1h 15m)
Google Our GeoSpatial Cloud: Hands on with the Google Maps Data API
Mano Marks (Google, Inc. ), Ossama Alami (Google)
The Google Maps Data API allows you to programmatically upload your data to Google’s geo cloud storage. A Google Data API< the Maps Data API allows you to interact with it directly from your application. Since being released last year, we’ve added some great new functionality. And you're going to learn how to use it! Bring your laptop and your gmail account, and be ready to code.
10:35am-11:50am (1h 15m) General
Using NAVTEQ Data to Get a Map on Your App
Greg Rose (NAVTEQ)
Attendees will get an overview of the location-based tools and APIs provided by the NAVTEQ Network for Developers and found at NN4D.com. This workshop will also explore why high-quality NAVTEQ data provides more value to the developer than other “Free” map data and allows developers to create the best location-based apps possible.
1:00pm-2:15pm (1h 15m)
Session: Sponsored
To be confirmed
2:35pm-3:45pm (1h 10m)
Session: Sponsored
To be confirmed
3:55pm-5:05pm (1h 10m)
Session: Sponsored
To be confirmed
10:15am-10:35am (20m)
Break: Morning Break
2:15pm-2:35pm (20m)
Break: Afternoon Break
7:00pm-8:00pm (1h) Event
Ignite Where - Part 1
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0.
8:00pm-8:30pm (30m) Event
NAVTEQ 2010 North American LBS Challenge Awards Ceremony
The NAVTEQ Global LBS Challenge Awards Ceremony will be held during Ignite. Be among the first to hear as NAVTEQ announces the winners for the North America region. Participants will be competing for a global prize pool of $10 million and growing by showcasing precommercial location-enabled apps using NAVTEQ map data & products. www.lbschallenge.com March 30 8:00pm-8:30pm
8:30pm-9:00pm (30m) Event
Ignite Where - Part 2
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0.
11:50am-1:00pm (1h 10m)
Break: Lunch
8:30pm-10:30pm (2h) Event
Birds of a Feather Sessions (BoFs)
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Visit the BoF page for more details and to sign up to lead a BoF of your own.