• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

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For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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Understanding Local Search and Effectively Using It to Connect with Customers

General
Location: Ballroom V Level: Novice
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(1.00, 1 rating)

Google is today’s yellow pages, and more often than not, those looking for local business are turning to Google first. In this workshop, learn how Google determines local intent and personalizes results based on a searcher’s location and the evolution of locally focused search results. Gain actionable insights on how to rank well and connect with searchers who are looking for your business through web search, map search, mobile search, and more and how to leverage third-party and user-generated content, such as reviews, to stand out.

Photo of Vanessa Fox

Vanessa Fox

Nine By Blue

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com

She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.