• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

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Where in the World Is Augmented Reality?

Mobile
Location: Ballroom IV Level: Intermediate
Average rating: ****.
(4.67, 3 ratings)

Augmented reality is among the most engaging ways ever developed to interact with the consumer – to make the consumer part of the brand, the story, the overarching message. In order for AR to truly touch consumers, it’s vital to develop applications that make the most of what smartphones have to offer. That means full compatibility with the majority of next-generation mobile phones; that is, the ability to operate seamlessly on Symbian, Windows Mobile, the iPhone, and Android devices. And to rely on fully robust, proven augmented reality tools and technologies.

What then? Bruno Uzzan, CEO and Co-founder of Total Immersion (www.t-immersion.com) – the global leader in augmented reality – will answer the “what then?” question with a flourish. Uzzan will paint a picture of a world where GPS (among other things) is ubiquitous – where point-and-shoot will come to mean exposure to information that could hardly be more context-sensitive or (as conveyed in 3D) more compelling. Wandering around Prague? Aim your phone over there and, in a heartbeat, you’re navigating the city in your native language.

And that’s just where it begins.

Photo of Bruno Uzzan

Bruno Uzzan

Total Immersion

Bruno Uzzan has been driving the growth of Total Immersion since 1999 – from start‐up 
to the company’s current position of global category leader.   As a pioneer and AR 
visionary, he has led Total Immersion’s global expansion and built the company’s client 
roster with blue chip accounts that include Disney, McDonald’s, Mattel, Twentieth 
Century Fox and Nissan Motors.  He also is responsible for developing strategic alliances, 
bringing his vision for the potential of next gen AR to these relationships.  Before 
establishing Total Immersion, Uzzan served as a consultant for Pierre Henri Scacchi and 
Associates (Price Waterhouse Group).  He holds a masters degree in management from 
the University of Paris Dauphine.