• Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • Waze
  • Google

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

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With federal statistics unable to track New Orleans' repopulation post-Katrina, a local nonprofit identified an alternative source of data - households actively receiving mail - and delivered it in an easy-to-use geovisualization tool. The result is timely, small-area geospatial information being used to support decision-making at all levels.
Large quantities of spatial data can be as much a burden as a boon without the tools to properly tease out important details. For police, HunchLab enables early detection of changes in crime patterns, pulls information automatically out of millions of incident records, and provides the means of detecting and stopping crime spikes earlier than they would be found through more conventional means.
The challenges faced by GIS application developers in the developing world are entirely different than that of their counterparts in the developed world. Here the author identifies some of the problems and shows how to get around the issues like of absence of data. In addition he presents a technology assessments with benchmark to address low bandwidth problem of the developing world.
Using bluetooth server software i would like to invigorate the location of the conference by creating a electronic media work which draws on the historical and current significance of the site.
Opening remarks by Program Chair, Brady Forrest.
ArcGIS can be used as a system for finding, sharing, and using GIS content across the Web. With ArcGIS Online, users can search for maps published by ESRI users, upload maps and register online map services, organize and control access to the maps they share, and create and save Web maps as items for others to share, discover, and use.
In a sustainable world, with stronger ties to locality, what role should the geospatial web play? This panel will scan the bleeding edge of location-based tech projects, critiques them on social and sustainable factors, and pushes them to do more to help people connect locally. We'll promote the best ones, and publish ideas and to-do requests for all.
35 years ago the term "information overload" was introduced... and now we have the ability to plot all that information on a map! How can we do it? How can we design maps to be a medium for information synthesis instead of information overload?
MapQuest has moved beyond maps and directions into a location-centric user experience with an emphasis on a hyperlocal strategy. Learn actual stats and behaviors of users, best practices for building a local network and how local data supplements a mapping experience. See the value of hyperlocal content strategy within the .com to mobile experience.
Following the planned sessions during the day, it’s time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan.
This is a hands on lab where students will learn how to use Adobe's open source Flex and AIR compilers to build interactive flash based maps. The lab will include a brief intro to Flex and AIR followed by mostly spending time coding. No prior experience is necessary and all skill levels are encouraged to attend.
Sketchup, Google's free tool, has been used to render millions of buildings. However it can be much more powerful when you add in location data. This course explores leveraging that data in design using Google Earth, Google SketchUp and the Google 3D Warehouse.
As a technical problem, map making has never been easier. As an approach to visualization or even data analysis, however, the story rarely ends with attaching “placemarks,” specifying paths or defining regions over some territory.
As we move to and from places in a city, we generate ambient strands of data that can be collected by positioning technologies, like GPS and Wifi, and analyzed with advanced machine learning. Using 3D rendering from Skyrails, people's collective movements within the city ultimately creates a unique links between places. These links create a city's unique DNA just waiting to be decoded.
We demo a Web 3.0 application that organizes social events for friends in the Bay Area using a collection of techniques that will be at the heart of Web 3.0 applications. Entity extraction, querying federated databases, efficient spatial reasoning, temporal reasoning, practical RDFS++ reasoning, reasoning over preferences, social network analytics, activity planning and activity recognition.
We present a very powerful new tool for mining current and historical demographic data online. We will show a quick and easy way to find the data, visualize change over time using beautiful thematic maps, create slide-shows with a click of a button, exploring everything from income to rent affordability to slavery in 1790.
Workshop focused on the data and technologies needed to build detailed 3D City Models that can be used for urban design and planning, economic development, sustainable design, envirnomental simulation, tourism and event coordination.
Our cities today are outdated models of inefficiency, consisting of centralized, top-down and non-participatory services and infrastructures. The results are spiraling city deficits, ballooning bureaucracy, and an inability to pay for basic services, paired with problems of wasted resources, scarcity and redundancies.
With irregularities in the election process widely reported in 2000 and 2004, the 2008 election represented one of the first opportunities to use technologies like Twitter, SMS, and cell phones to document and map the election process. Twitter Vote Report was the result of work by activists and technologists, and created a permanent document of the 2008 election.
Where 2.0’s Exhibit Hall will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Exhibit Hall Reception and see from exhibitors and sponsors what location-aware technologies have to offer.
Google Earth provides a visualization platform for sharing geospatial information that is both deep with data and imagery, but also rich in terms of functionality. This session will demonstrate cutting edge applications, discuss the availability of developer resources, and will even describe tools available to use the platform without coding.
There's a gold mine of historical information to be found in old maps, from long-gone railroads, records of land ownership, to past practices in cartography and design. See how this material can be discovered, digitized, and referenced to modern maps to create dynamic, layered, comparative modern browsers of historical geography using the city of Oakland, CA as an example.
People vote with their feet and there is substantial information contained in human activity in the real world. Previously, that data was inaccessible, but thanks to LBS we can capture, in digital form, the places people go. This data set is the real-world analog of a clickstream on the Web; call it a “footstream.” Tapping the footstream will completely alter the mobile experience as we know it.
After the Where Faire, join Catherine Burton and Schuyler Erle for an hour of fun and fast paced geo-related trivia game. In the pub tradition, there will be teams, booze, and prizes.
The US has just launched the largest public works project ever. How can you watch it unfolding across the nation? Look at the shovel-ready projects near you, and understand the nearby news and Web content that MetaCarta automatically associates with places.
The OpenGeo stack provides an easy to use and flexible technology for building web mapping solutions. This workshop provides a hands-on overview of the OpenGeo technology stack which is comprised of GeoServer, GeoWebCache, and OpenLayers.
This presentation will decribe The Bill & Melinda Gates Foundation recently awarded a grant to the Consultative Group on Agricultural Research (CGIAR), in partnership with CH2M HILL and ITC, to develop a geospatial technology program to aid farmers in sub-Saharan Africa.
An exploration of the evolution of location-based social networking and how location-based applications will impact the way everyday users interact with the friends and find nearby venues and events. Includes several founders of past and current location-based social networks, including Brightkite, Buzzd, Dodgeball and Moximity.
Combining the web and geo location in smart phones is one most powerful technology combinations in software development today. Moving your web application to a mobile device is quick and easy using open source web technologies. Learn how to move your web app to the modern smart phone.
The next generation personal location-based service products should be much more like sharing a phone call and a lot less like forming a baseball team. Sharing location is impulsive, like text messaging and it needs to be instant, simple and clean.
A mapping API is a critical business tool, empowering you to organize and display your organization's data for use by employees and customers, and it's crucial to choose a solution that meets your needs.
The coming wave of Intelligent Transportation Systems (ITS) has been underway in the world of public infrastructure for over 10 years. Few are aware of the vast implications--fuel efficiency gains, lessened congestion, on-time trains, decreased accident rates/fatalities, the list goes on...But few outside the public sector are aware of what this means and how it will affect the morning commute.
How can we leverage public/private partnerships to achieve Gov 2.0?
How do you create a location based application without GPS? This session delves into an application that is doing just that. Come hear how design and implementation choices can lead to rich applications that only require the simplest of mobile phones.
You can add maps to your site in minutes with Microsoft, Google's, Mapquest, or Yahoo's APIs. However, there's more to geo than just maps or the big guy's APIs. Learn how and when to use geocoding, reverse-geocoding, place names and other services that you've never hear of before.
Having leading edge features and capabilities are great, but if you can't get data into your system, or users can take their data out then it's a dead end. This workshop will cover popular formats, services, and interfaces that are emergent and upcoming in the Where2.0 space.
The Healthy City Project's (HC) open access GIS web-based platform improves the accessibility of services to low-income, underserved families. HC allows users to add their own data to an extensive resource base on www.healthycity.org. HC works to ensure sensible public policies that are based on sound data and will improve the quality of life for all communities throughout California.
A new breed of maps is emerging that are revealing breakthroughs in our understanding of biology, neuroscience, ecology and the physical world. We’re now able to map not just physical geographies, but genomes, neural pathways, emotions, social networks - even the global movement of ideas. These new maps tell powerful stories about the changes that will shape society over the next twenty years.
There has been an explosion of location based applications on mobile devices in the past year thanks to the opening of app stores and more advanced devices. Morgan will report on the growth and variety of location applications available today as well as how often they are being used and where.
Google Maps is innovative, but also proprietary. Yahoo, Microsoft, and Mapquest also have equally closed platforms, while the open source JavaScript library Mapstraction ties them together with a single interface. This panel will discuss whether there should be a standard for interoperable mapping APIs, or whether there's more benefit and innovation to remaining proprietary.
The geo space is too big to fit into two days of stage time. So returning for the second year is Ignite Where and Launchpad. We’re going to give startups 5 minutes to show their new products—no slides, demoes only. We’re also going to have a series of fast-paced Ignite talks. Each will be 20 slides that advance automatically after 15 seconds.
The ecological monitoring and forecasting lab at NASA Ames Research Center produces daily global estimates of parameters related to ecosystem condition. Implementing web services has increased accessibility and greatly improved the usefulness of our data products. We present the TOPS data gateway and show how it is being used by the US National Parks Service to assist resource management.
Indians in the Amazon rainforest are now using Google Earth to protect their lands from illegal logging, to plan for their future and to share their rich history and culture with the world. How will the Geoweb change and evolve as indigenous peoples begin to participate?
Open Location is an convenient term that aptly describes an emerging trend apparent in the geo sector: the increasing availability and openness of the core data and tools used to represent, analyze, and visualize geo- and geo-informed data. This talk provides an overview, highlights why it acts as a healthy crucible for the industry, and details contributions from the Yahoo! Geo Technologies team
We are developping a linux-hearted radio (wifi) control car. This car is equipped with web server, web cam and GPS. You can drive this car from anywhere in the world by your browser.
We are developping a linux-hearted radio (wifi) control car. This car is equipped with web server, web cam and GPS. You can drive this car from anywhere in the world by your browser.
This workshop will be a heads-first dive into advanced KML techniques and best practices for developing complex, engaging and data-dense maps for Google Earth.
NAVTEQ Network For Developers (NN4D) is the global community dedicated to Location developers. Come see how developers are succeeding with new NAVTEQ content, map data and APIs. Let NN4D technical and business support teams help you learn, build, and showcase your apps. Learn about specific “channels” to market through NN4D.
All of our beautiful geodata has to be paid for somehow. The convential wisdom is that on main way will be through search. Search expert Danny Sullivan will share his thinking on the latest advances across all of the search engines.
Location Amplifier is a framework that enhances your experience of a place, seamlessly bridging your real-world context with the networked world. Traditional location based techniques such as those used in way-finding and guides will be enhanced to allow users to interact with the environment, guiding them to treasures, coupons, and even trivia on Japanese folklore spirits and creatures.
Every hardware and software solution being developed to catalog, warehouse, and display geospatially relevant information likely has a pertinent military or intelligence application. From location aware cell phone applications to geostacking and immersive imagery, the defense and intelligence communities may be viable secondary and tertiary markets for established corporate and consumer products.
Presentation: external link
Location aware websites, applications and devices can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. We will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications.
Presentation: Location-based (x) Presentation [ZIP]
Location-based (x) (LBx) is the recognition that all products and services are connected to location, whether they have to do with supply chain, transportation costs, distribution, inventory, asset management, proximity to the customer, or the performance of the product or service in various marketing. What is the (x) variable to you?
An exploration of how purely visual maps have been part of describing "Where" from earliest times through today's online and mobile mapping platforms.
360Cities.net promotes geo-mapped, immersive imagery produced by skilled VR photographers from around the world. At present with 120 cities and cca 10,000 images, the network utilizes advances in hardware and software to leverage the rise of awareness of the geoweb to support this growth, and increasingly to automate the process of publishing panoramic photography from around the world.
Designers and developers are advancing the state of online mapmaking at a dizzying pace. The introduction of global slippy maps in 2005 represented a new era of interactivity and sophistication in geographic user interfaces. Are we on the cusp of another such leap? Stamen says yes, and shows what new work and new advances are being made to push the envelope still further.
This session will look at different ways that mapmakers have attempted to squeeze all sorts of four-dimensional data onto maps, from the oscillations of transit systems to the shifting landscape of relative distances within a city throughout the day, from the movements of armies in battle to the dance of a collegiate housing shuffle.
As the moon and planets went from being objects of wonder in the sky to actual destinations, space scientists have been forced to devise increasingly complex coordinate and mapping systems for the heavens. History of science and technology junkie Chris Spurgeon gives a fun-filled overview of some of the techniques we use to find our way in space.
Utilising open source tools, a website is presented enabling a user to upload an image and rectify it. Maps can be rectified by the crowd. Rectified maps can used as WMS or packaged and downloaded as tiles. Metadata regarding provenance and licensing is captured. All maps are searchable, resulting in a library of user submitted maps. The application is free and open source.
Protecting the diversity of California’s marine habitats is a pressing concern. We’ve developed a web application that lets citizens define and share Marine Protected Areas. Built with traditional and Open Source geospatial technologies, “MarineMap” users create protected area maps that meet science-based guidelines for inclusion in legislation that specifies and protects marine environments.
Mobile devices with location-based services and always-on data services are making it easier to bridge the virtual and physical worlds into a single, shared space. What was once a distant vision of augmented reality is starting to take shape on a new class of smartphones, including the Apple iPhone and Google Android. This session covers today's offerings that merge physical and virtual spaces.
In this 1 hour 15 minute workshop, Marc Lindsey and Joaquin Gamboa will examine the scattered framework of U.S. statutory and case law to provide guidance to location tracking application and product developers.
OpenGTS (Open Source GPS Tracking System - http://www.OpenGTS.org) was first made available in January of 2007 and is now in use in at least 33 different countries around the world for tracking vehicles, trucks, delivery vans, ships, people, phones, etc. This session will be an overview of the features and capabilities of the OpenGTS System available on SourceForge.
This event held during the lunch is sponsored by Nokia, 12:30PM - 1:30PM in the GOLD Room. Get to know how to develop and leverage amazing contextual experiences with Nokia's latest Ovi developer offering. The session will be led by a member of the Ovi Maps development team and will include hands on examples in code.
SpatialKey is a next generation Information Visualization, Analysis and Reporting System. It is designed to help organizations quickly assess location based information critical to their organizational goals, decision making processes and reporting requirements.
Velodyne’s Lidar sensor approaches Lidar imaging in a whole new way. Unlike traditional single laser sensors that provide a trickle of data, the Velodyne sensor uses 64 lasers to provide a comparable flood. This session gives a brief background of Velodyne and shows its new sensor, called the HDL-64E, in action.
You can't manage what you can't measure...and unfortunately 80% of your businesses' highest-value communication is face-to-face, so you usually don't even know it is happening. But things have changed, and now you *can* see the entire pattern of communication in your company, and the result can be dramatic increases in productivity and creative output.
GIS helps businesses and organizations leverage authoritative data and easily deliver it to decision makers in ways that are intuitive and fit into their existing decision making processes. GIS is used for asset/data management, planning and analysis, business operations, and situational awareness.
Presentation: external link
One of the most enduring symbols of the past several presidential elections has been the red-state, blue-state map of America. Each election night, millions of eyeballs have been tuned to news Web sites and television networks, waiting for the map to start filling in.
Turning your iPhone into a pocket, photographic time machine! Snapture enables iPhone users to explore historical photo archives of your location. As well as the iPhone app, the project includes a 'backoffice' to crowdsource the geotagging of a historical photo archive, using volunteers recruited via Mechanical Turk. Snapture is a collaboration between Leeds Met Uni and the Leodis photo archive.
This presentation talks about the challenges in building a fine-grained model of a person's future location, and about the range of powerful applications that can be built off such a model. Many applications focus on the current location of a person and their friends - future location is harder to handle but arguably more useful.
From creating remote-sensing cubesats to analyzing aeroogel: how the public is hacking into space exploration.
OpenGIS spatial databases, such as PostGIS, SQL Server Spatial and Oracle Spatial, can add geoprocessing and spatial query processing to applications in the GeoWeb. We will show how spatial SQL can power REST geoprocessing, Google Maps apps, and KML, and get students up to speed with the basics of this powerful tool.
This talk describes a highly successful map-based application that is used by soldiers in Iraq for collecting and sharing information on people, places and events. The system, called TIGR - Tactical Ground Reporting System - was developed by DARPA, Pentagon's R&D agency to meet an information gap unique to counter-insurgency warfare. An overview of developmental challenges will be reviewed.
Tactile Sight Inc., a University of Waterloo spinoff company, provides sensory substitution systems that map location and object sensing technologies & per- cepts into haptics (touch)
Burning Man Earth is a group project aimed at acquiring, disseminating and documenting Burning Man event information. BME will attempt to archive the event "in amber" employing a banquet of various geo- tagged media and information, from maps, photos and video, to exotics such as gigapan, GPS tracks, 3D models, hi-res aerial photography and even soundscapes.
As geo-location tools like Google Latitude and map-creation programs like Google Map Maker become more prevalent on desktop and mobile devices, people are no longer just consumers of location information. Rather, they have the opportunity to become local mapping experts, contributing information about places and about themselves that make online maps better for everyone.
Presentation: The Shape of Alpha Presentation [PDF]
If all of Flickr's 100+ million geotagged photos were plotted on a map would there be enough data to generate a mostly accurate contour of that place? Not a perfect representation, perhaps, but something more fine-grained than a bounding box. It turns out there is.
Session info coming.
Session info coming.
Session info coming.
Session info coming.
Moderated by: Christopher Osborne
A meetup for all those working on or interested in transit innovation. Discussing successful examples like traincheck.com, approaches to releasing transport data, multi-modal routing and a good dose of train spotting.
The AEC industry suffers from a relative lack of location-based technology development that is accessible to the everyday builder or architect. We all know it is commonplace in the Tech industry to have consumer focused websites displaying geo-tagged photos, location-based tweets, and GPS enabled map-mashups, all that make life easier, more efficient, or just plain fun
As local search continues to grow, so do issues on how we represent the real work virtually. Should Google allow individuals to block their homes from Street View? How do you balance listing brick-and-mortar stores along with virtual outlets? Do we need a master control panel to clear location tracking from all our apps – and what they’ve stored on their servers?
Ever present location awareness (GeoContext) is nearly with us, but it's going to be so much deeper. Today your phone will dial down the ringtone if it knows you're at work, but what will tomorrows high-fidelity ubiquitous location bring us? Today we cannot imagine a text box without spell check or apps without online features, what will we expect from tomorrows location aware - dependent - cloud?
The largest manufacturer of phones owns the largest geodata provider and has been busy building geo-aware web apps on Ovi. Michael will share their latest thinking.
Advances in web technologies and user interface design have provided Social Compact - a nonprofit helping the City of Detroit tackle the foreclosure crisis - with an opportunity to dramatically increase the value and reach of their research. These new tools break down information barriers to facilitate coordinated and effective decision making among investors, government and communities.
This session will provide an overview of the Washington, D.C. government's recent decision to open up many of its public data streams for easy public use and the contest they sponsored to highlight the usefulness of this data. The session will then look in depth at two fully open source mapping websites built to make use of this data.
Waze helps commuters answer the question, “which way should I go today?” To use waze, drivers download a free application to their GPS-enabled smartphone. This application provides free traffic, navigation and community-based alerts.
Sensory substitution is the replacement of one’s sensory input (vision, hearing, touch, taste or smell) by another, while preserving some of the key functions of the original sense. We have developed navigation devices for people with visual and cognitive impairments. The wearable tactile devices convey gps global information as well as local map information sensed by a camera.
Opening remarks by Program Chair, Brady Forrest.
Journalists have always known the importance of location; hence datelines on stories. But journalism has been relatively slow to understand the potential of new tools - for media creation and consumption - that expand the information ecosystem.
Where Fair projects will be selected from research, academia, and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps, and services in the location space.
Location is central in the lives of people, and will play an increasingly important role in context-sensitive services that consider the preferences, goals, and activities of people. I will discuss the promise of machine learning and reasoning about location to deliver such services, touching on several directions and opportunities.
Wild Style City transforms the urban environment into a canvas that anyone can modify with a palette of interactive geo-tagging tools. It is a virtual world built on top of 3D street level imagery and annotated by users, creating a unique artistic sub-culture based on real urban environments.
Highly targeted advertising and promotion is an intuitively logical and appealing business model for location based services/apps. So why, after more than a decade of chasing this long tail of valuable advertising inventory is the evidence is always anecdotal and spotty, and not statistically significant or scaled?
When you create a location-aware application, ever notice how much of your time and effort is spent focusing on where your application gets its location data? Windows 7 makes it easy to enable any application to answer the question, “Where am I?”. This presentation will show you how Windows 7 will enable the next big wave of location-aware applications.
Xtify is a location-based services platform offered to website developers. Xtify is able to abstract location without the involvement of wireless carriers.
The GeoWeb has been growing to allow users to easily find, and store, geospatial data. However, enterprise and small business are beginning to raise questions on the terms of use and privacy of these services - but want to make use of these compelling visualization and analysis tools.