Jaron Waldman has worked as a developer, software designer, and entrepreneur in the web-based geospatial field since 1998. His company, Placebase (www.placebase.com), uses web technology to take spatial tools and approaches out of the realm of experts and make them accessible to mass audiences. Placebase’s flagship product is the Pushpin hosted web mapping platform (www.pushpin.com).
The free mapping platforms have evolved in relation to a simple set of consumer requirements like getting driving directions, finding coffee shops, and viewing aerials. As developers have hit the limits of capabilities on offer, fewer truly useful new mashups are emerging. The new Pushpin REST API opens the door to more geospatial web applications by providing on-tap, accessible local data.