Merian Case Study

Location: Salon A-F Level: Intermediate
Presentation: Merian Case Study Presentation [PPT]

frog design recently partnered with European travel guide Merian to create a next-generation travel device, leveraging GPS technology to offer in-context tourist information and recommendations. By offering up information about a city as the user moves through it, the Merian Scout Navigator frees travelers from the restraints of a fixed to-do list. En route information alerts users to the sights around them, calling upon a wealth of images, media, and interactive maps—migrating Merian’s rich content from the printed page to the handheld device.

In addition to this more traditional tourist information, the Scout Navigator’s built-in GPS informs users when they happen to be two blocks from an interesting, little-known landmark or great café—the incidental moments and memories of which the best trips are built.

frog created both the hardware and software for this new device, creating a user experience that shifts the traveler’s focus from the guidebook to the world around him.

Photo of Jennifer Kilian

Jennifer Kilian

frog design inc.

Jennifer Kilian, Creative Director, frog design, inc.

As Creative Director at frog design, Jennifer Kilian is responsible for leading convergent teams and playing an integral part in fostering collaboration between the strategy, product and digital design disciplines on client projects. With expertise in research, strategy, design and information architecture, Jennifer creates innovative products, environments and digital offerings for frog clients such as Disney, HP, Hitachi, Logitech, Maxtor, Samsung and TurboChef Technologies to name a few.

She has a broad range of experience with design and digital media in both consulting and corporate settings. Prior to joining frog, Jennifer lead creative teams at Apple and IBM. In her consulting roles, Jennifer has designed innovative products for clients such as Disney, HP and NBC and has designed for medical and fitness industry through theme park rides. With over 15 years of experience, Jennifer has designed for interactive media, product and kiosk design, as well as application and motion design for CDROM, DVD, Web, broadband, iTV and mobile.

Jennifer’s expertise and opinion on design and innovation has recently been sought after in interviews with Axis Design Magazine, BusinessWeek, Core77 and Fast Company. Jennifer conducted her graduate work at NYU’s Interactive Telecommunications Program and holds an undergraduate degree in Design from Carnegie Mellon University.

  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

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