Lessons Learned in Location-based Gaming

Location: Salon A-F Level: Novice

Since 2000, Geocaching.com started with the goal in mind to get gadget heads outdoors. Groundspeak, the company behind Geocaching.com, has been exploring location as a gaming medium for over seven years with a goal to extend the experience outside of Hide and Seek games.

During the development of Groundspeak’s LBS gaming platform, Wherigo, various gaming concepts have been created and tested in the real world with varied results. This presentation explores some of the concepts and presents lessons learned that can help developers and authors to deliver successful location-based outdoor experiences—as well as experiences from managing the web site for the world’s first GPS-based game.

Photo of Jeremy Irish

Jeremy Irish


Jeremy is the President and CEO of Groundspeak and founded Geocaching.com in September 2000 as the first official web site for the geocaching hobby. Jeremy spent four years as a Cryptologic Linguist before graduating from the University of Maryland. He has over 11 years experience in web-based application development including three years as a Webmaster at General Electric. Jeremy manages the Groundspeak development team and is responsible for the majority of Groundspeak’s platform development.

  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • EveryScape.com
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

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For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com.

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