The Future = Location

Location: Salon A-F Level: Expert

We are in the midst of an information revolution, in which an endless array of data can be combined and manipulated in ways that tells us amazing things about our surroundings relevant to time, where we are, and what we want most. Traffic, gas prices, enhanced points of interests, satellite imagery, and a variety of user-generated content are being used to create compelling new location-based solutions.

In a recent consumer survey, market research firm C. J. Driscoll & Associates found that one-third of U.S. cellular subscribers were strongly interested in location-based mobile applications, including friend and business finder services. On the enterprise side, researcher In-Stat predicts a doubling of workforce LBS end users to more than a million by 2010.

Advancements in technological capabilities are combining with increasing demand to incite a renewed commitment among those in the value chain to deploy advanced location based services for consumers and enterprises. Such location-driven features include turn-by-turn directions that integrate real-time traffic conditions, family/pet/employee tracking, advanced local search that blends point of interest information with real-time data (such as seating availability, inventory, parking), mobile coupons based on proximity, social networking, gaming, and more. We are just now beginning the hit the beginning stages of LBS 1.0 but how does this evolve into a 2.0 play?

“Location” is finding value across a variety of markets in parallel with a movement toward widespread enablement. This session will explore the impact these developments will have on mobile technology and LBS applications in 2008 and beyond.

- What makes the map more than just another widget on the Bill of Materials and how it can facilitate innovation in services?

- How will the convergence of mobile technology and the demand for location-awareness affect consumers and the service and device choices they make?

- How does open access change the dynamics and who stands to benefit most?

- What new opportunities will LBS create for carriers, merchants, developers, and infrastructure providers? Who is most likely to extend the utility to next level and who is positioned to benefit the most?

- How will/can new business models make this revolution a win-win for both the industry and consumers? Or is there no true win-win where by definition one value chain segment extracts the most value and commoditizes the others?

George Filley


George Filley is the Vice President and General Manager for Internet and Wireless – Americas for NAVTEQ with responsibility for managing and growing the internet and wireless business in both North and South America. Prior to his current role George had responsibility for the North America Consumer Business Unit developing new market opportunities and managing relationships with corporations the like of Microsoft, AOL, Garmin, Yahoo!, Google, Sony, Rand McNally, AAA and more, and most recently had been Vice President of Product Management where his role included defining the future products and services necessary to continue NAVTEQ’s leadership position in the global mapping market.

Filley joined the company in October 2000 after fifteen years with Motorola. As Director of Core Technology Partnerships at Motorola he represented Motorola on wireless and Internet strategic initiatives with responsible for driving future product and technology opportunities through partnership agreements on next generation wireless Internet technologies.

Previously, Filley held a wide range of positions at Motorola including Director of iDEN Product Management and iDEN Internet Services, as well as business systems analyst and strategist for the company.

Filley holds an MBA from DePaul University’s Graduate School of Business and a BA from North Park University.

  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

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