Schedule: Business & Strategy sessions

Where Business & Strategy sessions teach you how location data not only enables businesses large and small to build corporate strategies but also helps them to be far more nimble as customer attitudes and market conditions change and new opportunities emerge.

Yerba Buena Salon 1-3
Mok Oh (PayPal)
Data is becoming more and more prevalent. But neither all data is created equal, good, nor useful. The age of data and algorithm has come, where data mining and machine learning become necessities for all sorts of business, education, research and commerce. In this talk, we discuss big data, algorithms, and use cases necessary to win in the new age of commerce. Read more.
Yerba Buena Salon 9
Duncan McCall (PlaceIQ)
PlaceIQ transforms 'location into context'. Extracting intelligence and meaning from the ever increasing mass of geo data, enabling a detailed understanding of a hyper local location. Empowering advertisers, marketers and more to connect the right message with the right location, at the right time. Focusing on profiling locations, not users – PlaceIQ is considered ‘privacy friendly’. Read more.
Yerba Buena Salon 4-6
Ian White (Urban Mapping, Inc)
Average rating: *....
(1.00, 1 rating)
The confluence of social media; mobile computing; the democratization of data and technology; and government transparency leaves us in the midst of an information tsunami of sorts. Access to new streams of geographic data begs a number of important questions for government and business: how will we harness this data, organize it, and what is truly public versus private? Read more.
Yerba Buena Salon 9
Sebastian Delmont (
We've had it easy for a long while, with Google offering a large list of mapping and geolocation services pretty much for free, pretty much for everybody. But now they've placed a price tag on those services, which means it's time to decide if the price is fair. Read more.
Yerba Buena Salon 4-6
Nicole Ozer (ACLU of Northern California)
More and more, the government is relying on companies that provide location-aware technology to assist in criminal investigations. This session will discuss the state of the law today, trends in government acquisition and use of location data, and the implications for users’ privacy. It will share information from the ACLU’s data-gathering, litigation, and advocacy efforts. Read more.
Yerba Buena Salon 12-14
Paul Wickman (Flat Rock Geographics)
At last year's Where Conf I attended a Fusion Tables workshop presented by Google. As a geospatial/GIS professional I was extremely disappointed to see Google violate simple, basic tenants of geospatial analysis; showing attendees how to do bad things with good technology. The job market craves GIS/Web Developers while demand for 'traditional' GIS skills plummets. Is the GIS Professional dead? Read more.
Yerba Buena Salon 9
Bradley Voytek (UC San Diego )
Uber’s data analytics have revitalized the user experience for on-demand transportation, dragging automobiles into the mobile century. Read more.
Yerba Buena Salon 9
Moderated by:
michael boland (BIA/Kelsey)
Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)
There are 23 million SMBs in the U.S.. That’s a lot of hay. But reaching this market segment from a sales perspective is like gathering sand. They’re time-strapped, only-sometimes savvy, and massively fragmented. In this panel, we’ll cut through the hype of the local opportunity and break down the real challenges in getting SMBs to buy into advertising or local marketing tools. Read more.
Yerba Buena Salon 9
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
John Malloy (BlueRun Ventures), Hilary Mason (Cloudera Fast Forward Labs), Diann Eisnor (waze), Andrew Turner (GeoIQ)
Our closing session is a candid discussion with VCs on the state of the industry. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at

Media Partner Opportunities

For media partnerships, contact mediapartners@

Press and Media

For media-related inquiries, contact Maureen Jennings at

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