Margot Bloomstein

Margot Bloomstein
Brand & content strategist, Appropriate, Inc.

Website | @mbloomstein

Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She focuses on crafting brand-appropriate user experiences to help retailers, universities, software companies, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the collaborative opportunities for enriching interactive engagements with content strategy. Recent engagements include CS Forum, Confab, edUi, SXSW, Web 2.0, and more intimate regional events. The author of Content Strategy at Work, due in Spring 2012, she also helps organize the Content Strategy New England meetup.


Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Margot Bloomstein (Appropriate, Inc.), Sara Wachter-Boettcher (Rare Union)
Location is an important aspect of context, but it's more than just that. Context includes time, events, previous experiences, mental models--but you can't afford to address them all. We'll show you how to choose the one that's right for your brand, audience, budget, and resources. And how should your contextually relevant content strategy respond to new opportunities in responsive design? Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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