Anne Bezancon

Anne Bezancon
Founder & President, Placecast


Anne Bezancon is the Founder and President of Placecast, the leader in mobile location-based marketing at scale.
Previously, Anne held senior executive positions at JiWire (Wi-Fi hotspot directory), Productopia (consumer advice), BEAP (CMS) and PCI (strategic consulting), working with clients such as AOL, Intel, Yahoo, Excite and ATT. In 1994, Anne organized the 40,000 participant Forum of the United Nations Conference on Women in Beijing, China, securing major corporate sponsorship from Apple and Hewlett-Packard. She also pioneered the French Minitel, the first large scale online network. Anne is the author of several patents and a frequent speaker and panelist at industry events.


Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Anne Bezancon (Placecast)
Are $400 CPM’s possible? They are when location-based targeting is used effectively. Programs that deliver this level of revenue are based on a consumer opt-in, allowing the shopper to clearly state preferences. The savvy marketer will leverage loyalty and CRM data to drive great results, while allowing consumers to maintain control over their mobile experience. Read more.
Office Hours Exhibit Hall (Office Hours A)
Anne Bezancon (Placecast)
Stop by and chat with Anne Bezancon, Founder and President of Placecast, the leader in mobile location-based marketing at scale. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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