Darren Waddell

Darren Waddell
EVP, Product and Marketing, Reply!


Darren Waddell is responsible for P&L for MerchantCircle.com and product management across Reply!’s web properties, as well as overseeing Reply!’s corporate marketing efforts .

Darren joined Reply! as part of the acquisition of MerchantCircle, the nation’s largest online network of local businesses, where he led product management and marketing. Prior to Reply! and MerchantCircle, Darren held leadership roles including leading Outbound Marketing for VeriSign’s SSL Division and heading up marketing at Offermatica, the marketing optimization platform acquired by Omniture. Darren has also held senior management roles at venture-backed Internet companies and at market research firm Gartner, Inc.


Business & Strategy Yerba Buena Salon 9
Moderated by:
michael boland (BIA/Kelsey)
Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)
There are 23 million SMBs in the U.S.. That’s a lot of hay. But reaching this market segment from a sales perspective is like gathering sand. They’re time-strapped, only-sometimes savvy, and massively fragmented. In this panel, we’ll cut through the hype of the local opportunity and break down the real challenges in getting SMBs to buy into advertising or local marketing tools. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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