Keith Hopper

Keith Hopper
Director, Product Strategy and Development, NPR

Website | @khopper

Keith Hopper is Director of Product Strategy and Development for NPR’s Digital Services division where he helps guide the next generation of online offerings for hundreds of diverse public radio stations. Professional distractions include being a founding trustee of the micro-philantropy The Awesome Foundation, creator of the award-winning online mashup NPRbackstory, and a contributing author for the book, Collective Intelligence: Creating a Prosperous World at Peace. He can be tracked down at


Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Keith Hopper (NPR)
Geotargeting content in Facebook is not a widely used Facebook feature, but perhaps it should be. In late 2011, NPR embarked on an experiment to tap its 2.3 Million Facebook followers by presenting local stories from a member station to users in a specific geographic region. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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