Michael Bauer
CEO, Brilliant Arc

Website | @michaelbauer

Michael Bauer started working as an Internet professional in 1993 for Tim O’Reilly on the Global Network Navigator, selling one of the very first Internet advertisements to NordicTrack. He went on to build his first company which in turn put the first version of Mapquest on the Internet, deployed some of the first e-commerce sites (BlackBox and Fisher Scientific), and developed an early domain name Internet directory on Internet.ORG. After selling his first company, Michael worked on the integration of local search and directory systems for a company called iAtlas (later sold to Alta Vista), created a localized version of the DMOZ Open Directory for Webb Interactive, worked as the Vice President of Open Source relations for Jabber, Inc., and consulted with Joltid (which later became Skype). Michael became Vice President of Product Strategy for Local Matters, initially working for such clients as Dex, Sensis, and Pages Jaunes on local ontology systems. At LMI he led the “Lab”, conducting research and prototyping consumer-centric local search applications. Before leaving LMI, Michael spearheaded the development of localguides.com and briefly managed the AreaGuides business. Michael is currently CEO of Brilliant Arc, a Local Internet company, specializing in local ontology and listing management. Michael works at the intersection of business, design, and technology in the conceptualization and implementation of new Internet-based applications. Michael holds a Master of Science in Computer Science from the University of Pittsburgh and a Master of Science in Industrial Administration from Carnegie Mellon University.


Michael Bauer (Brilliant Arc), Paul Rademacher (Tasty Labs), Jon Tirmandi (Normative Inc + Normative Labs Inc.), Jaak Laineste (Nutiteq), Perry Evans (Closely, Inc.), David Blackman (Foursquare)
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where. Come hear what’s new! Read more.
Michael Bauer (Brilliant Arc)
You’re a zombie. A mobile local zombie. All hungry zombies have to pick a restaurant on their mobile application first. We help zombies find brains whether they’re in restaurants, convenience stores, or supermarkets.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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