Sara Wachter-Boettcher

Sara Wachter-Boettcher
Principal, Rare Union

Website | @sara_ann_marie

Sara Wachter-Boettcher is an independent content strategist based in Tempe, Arizona, where she’s been writing about making content more mobile-ready and more platform-independent for some time.

With an agency background in both user experience design and cross-channel marketing, she focuses on how brand and message can inform both content and platform decisions.

She blogs at


Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Margot Bloomstein (Appropriate, Inc.), Sara Wachter-Boettcher (Rare Union)
Location is an important aspect of context, but it's more than just that. Context includes time, events, previous experiences, mental models--but you can't afford to address them all. We'll show you how to choose the one that's right for your brand, audience, budget, and resources. And how should your contextually relevant content strategy respond to new opportunities in responsive design? Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at

Media Partner Opportunities

For media partnerships, contact mediapartners@

Press and Media

For media-related inquiries, contact Maureen Jennings at

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