Trak Lord

Trak Lord
Marketing and Media Relations Manager, metaio

Website | @metaioUS

Trak Lord is the Marketing and Media Relations Manager for metaio, Inc, the San Francisco subsidiary of metaio GmbH, one of world’s leading augmented reality software providers and producer of the mobile app junaio. Before joining metaio, Trak ran a development agency called VitaminAR that offered client services and custom mobile AR development for brands and agencies. Trak has also published his technical writing on the internet and in the physical world, on sites like TweakTown and in publications such as MEDIA magazine. His work still appears regularly in the Augmented and junaio blogs.

Trak received his Bachelor’s from Dartmouth, where he studied languages, literature, cybersocial theory, 20th Century thought and psychoanalysis, and now resides in San Francisco.


Location Development Yerba Buena Salon 10-11
Trak Lord (metaio)
Location-based Augmented Reality can be more than points of interest floating somewhere on the horizon. This session will cover how AR technology will enable the overlaying of location data onto buildings themselves. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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