Vijay Bangaru
vice president of product, MapQuest

Vijay R. Bangaru, vice president at MapQuest, is responsible for product strategy and execution. He oversees development on MapQuest.com, the mobile suite of products, and the developer platform. Prior to MapQuest, Bangaru was at Google working on Google Docs and Google Search. Previously, Bangaru was with Microsoft working on SQL Server, WinFS and the .NET Framework.

Vijay holds a BS in computer engineering and a BS in electrical engineering from Washington University in St. Louis.

Sessions

9:30am–9:40am Monday, 04/02/2012

Noise Reduction: Cutting Through The Clutter With Relevant, Intuitive Engines

Location Marketing Bootcamp Yerba Buena Salon_10

Please note: to attend, your registration must include Location Marketing Bootcamp.

Vijay Bangaru (MapQuest)

Why do people still hire real estate agents? Why the "defriending" trend on Facebook? Across industries, companies and consumers are looking for ways to decrease the noise, but still make good decisions with limited risk. Leveraging the wisdom of the crowds with detailed heuristic data leads to unique systems that optimize information and deliver it in meaningful package that communicates value. Read more.

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