Will Smith

Will Smith
CEO, Euclid Elements


Will Smith is CEO and cofounder of Euclid Elements. The grandson of the founder of the International Council of Shopping Centers, Will was born into a retail family and spent his teenage years wandering through shopping malls thinking about dollars per square and tenant mix optimization.

After graduating from Stanford in 2007 with a degree in Economics and International Relations, Will worked as an analyst at Citigroup and Thomas Weisel Partners. He then decided to merge his love of data and technology with his family history in retail. Euclid was the result, and Will’s unique background has proven invaluable in his new position.


Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Will Smith (Euclid Elements)
Physical stores struggle to compete with online behemoths like Amazon and eBay. Is it the end of brick and mortar shopping? There’s opportunity for retailers to customize shopping experience by understanding consumer traffic patterns. This session will cover what companies can do to revive storefronts and how data analytics solutions like those found in the online world can improve core business. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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