Geotargeting Content on Facebook: NPR's Experiment in Local Engagement

Keith Hopper (NPR)
Location Marketing Bootcamp Yerba Buena Salon_10
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Geotargeting content in Facebook is not a widely used Facebook
feature, but perhaps it should be. In late 2011, NPR embarked on an
experiment to tap its 2.3 Million Facebook followers by presenting
local stories from a member station to users in a specific geographic
region. Four months into this experiment, there are some unexpected
discoveries around Facebook communities and the power of localization
on a national platform.

Photo of Keith Hopper

Keith Hopper


Keith Hopper is Director of Product Strategy and Development for NPR’s Digital Services division where he helps guide the next generation of online offerings for hundreds of diverse public radio stations. Professional distractions include being a founding trustee of the micro-philantropy The Awesome Foundation, creator of the award-winning online mashup NPRbackstory, and a contributing author for the book, Collective Intelligence: Creating a Prosperous World at Peace. He can be tracked down at

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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