Platform, APIs & Apps: Building The “Where” Ecosystem

Gary Gale (Nokia)
Sponsored Sessions Yerba Buena Salon 10-11

In 2011 we established the Nokia Location Platform; a truly global platform built on the world’s most accurate mapping and navigation assets that currently cover 196 countries in over 50 languages. Today, Nokia is continuing to deliver on its promises to grow this location ecosystem with an ever expanding horizontal and flexible API offering and a growing list of companies who are using these APIs. This session will talk about what is needed to bring the platform, our APIs and our Apps into play and how we are working with partners and developers globally in order to build what we call the “Where” Ecosystem. You’ll find out how you can quickly and easily access rich, relevant map and place information to understand, predict, recommend and ultimately build priceless consumer experiences that span web, mobile, and automotive industries and can be consumed in all the ways in which we use and experience the Internet.

This session is sponsored by Nokia

Photo of Gary  Gale

Gary Gale


A self professed geek with a life, I’ve had a lifelong love affair with maps since discovering the Harry Beck map of the London Underground on the back of the London A-Z street atlas at an early age. I now live in Teddington in South West London with my family and work in London, Berlin, Boston, Chicago and Sunnyvale as the Director of Places for Nokia. I’m the co-founder of WhereCamp EU, the chair of AGI W3G and sit on the AGI Council, the W3C POI Working Group and the UK Location User Group.
Prior to Nokia, I was at Yahoo!, leading their Geo Technologies group in the UK, releasing GeoPlanet and Placemaker and providing the geo heavy lifting for Flickr and Fire Eagle; I’ve also been at Digicon, developing geophysical technologies to aid in the search for natural resources and at the European Space Agency Research Institute in Rome, Italy, participating in the development and launch of ERS-1, Europe’s first remote sensing satellite. Outside of the location and geo field, I’ve been at companies including the BBC World Service, Reuters, Factiva and Network Associates. As well as being the creator of the WP Biographia WordPress plugin and occasional contributor to the Mapstraction mapping API, I speak at a wide range of conferences including Nokia World, Where 2.0, State of the Map, AGI GeoCommunity, Geo Loco and Social Loco, GeoMob, mashup*, the BCS Geospatial SG, WhereCamp EU, the Location Business Summit and FOWA. I blog as regularly as possible on location, places, maps and other facets of geography at and you can find me on Twitter as @vicchi.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at

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Press and Media

For media-related inquiries, contact Maureen Jennings at

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