What the MAC?

Toby J Boudreaux (Control Group)
Keynote Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
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If you notice a black box hidden behind a plant while you’re here, don’t be alarmed. We’re capturing Media Access Control (MAC) addresses to track location and flow patterns of Where Conference attendees. This keynote will explain exactly what we’re doing and how, data privacy precautions, as well as visualization and open data use cases.

Photo of Toby J Boudreaux

Toby J Boudreaux

Control Group

Toby Boudreaux is CTO & Managing Partner of Product Development at Control Group, a technology and design company based in NYC. Toby has extensive development management experience and an expert understanding of consumer-facing software, interactive marketing, product development, and user experience design. He is an O’Reilly author and technical editor of books on web technologies, including PHP and Scripting for Adobe applications.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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