Whether you’re developing, selling, or marketing location technology, your business is likely subject to new and emerging privacy laws. And while resources may be limited for up-and-coming technology companies, if you skip consideration of privacy compliance in the design and operation of the location technology, that could mean the difference between success and failure. It may also result in your business (and you personally) becoming the focus of a government investigation, lawsuits, and a tarnished brand. Attendees of this session will take away the top privacy issues and practical solutions to help avoid costly privacy mishaps.
Alysa Z. Hutnik is a partner in the Advertising & Marketing and Privacy & Information Security practices at Kelley Drye & Warren LLP in Washington, DC. Her practice represents clients in all forms of consumer-protection matters, from counseling to defending regulatory investigations and litigation. Alysa’s specific focus is on privacy, data security, and advertising law, including unfair and deceptive practices, electronic and mobile commerce, and data sharing. Alysa is past chair of the ABA’s Privacy and Information Security Committee (Section of Antitrust), the cochair of the section’s 2011 Consumer Protection Conference, and the editor-in-chief of the ABA’s Data Security Handbook, a practical guide for data-security legal practitioners. To find out more about Alysa and Kelley Drye & Warren LLP, visit KelleyDrye.com, subscribe to the AdLawAccess.com blog, or find Kelley Drye on Facebook.
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