Geostack In The Cloud: Build Real Time, Targeted Mobile Experience On The Right Geostack

Maria Zhang (Propeld, Inc.)
Location Development, Mobile Development Yerba Buena Salon 4-6
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The good news: your customers are starting to download your app and hit your mobile site. The bad news: they want more than your laptop experience – they crave a uniquely mobile experience, complete with almost every location-based and social bell and whistle known to man.

Take a deep breath – it’s not simple, but you can do this. Whether your goal is to revamp your store location map, share deals on nearby products, or show local news and events, a service-oriented architecture in the cloud can provide a way to conquer each of your development projects, in priority, and at scale.

This session will address mobile architecture best practices and pitfalls:

  • Advantages of a SOA approach to serving place data, geolocated products, or place-related social content to mobile clients
  • Choices between between Hadoop, Cassandra, Hypertable, Amazon SimpleDB, and solutions like MongoDb, CouchDb, RavenDb
  • Recommendations for client-agnostic delivery
Photo of Maria Zhang

Maria Zhang

Propeld, Inc.

Maria Zhang is Founder and CEO of Propeld Inc, a mobile marketing technology company in Seattle. The Propeld Platform provides brands, retailers, and developers a cloud based solution to enable an enriched and personalized experience for mobile consumers.

Maria has 15 years experience in designing and building large-scale machine learning and data mining systems to bring value to millions of individual consumers. At Microsoft, Maria led the Personal Relevance team for MSN content. At Zillow, she led teams responsible for ad targeting and data integration, warehousing, processing, and mining.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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