Automated Engagement: Electronic Receipts & the Future of Geo

Tyler Bell (Factual)
Marketing, Mobile Development Yerba Buena Salon 1-3

The future of mobile payments contains real excitement: not around simple convenience, but rather the return of purchase history back to the hands of the user. While the commercial implications are of course enormous, the geotechnical potential – employing an artifact of the payments process – is huge. This brief talk aims to provide an overview to some of that hugeness, and discuss what how the game is taking shape on the table.

A single mobile payment records the time, date, and place of purchase (like any purchase today), but doing so on a mobile device provides the means to record that transaction and re-purpose it for further user benefit outside the commercial domain. The next generation of geo applications will all be ‘Big Data’ apps: using data for a purpose orthogonal to its purpose at collection, and enriching it to become more than a sum of its parts. We’ll see mobile apps that check-in, comb for deals, and geolocate people with every purchase, to start.

This talk will introduce the idea that the future of geo lies in mobile payments. It will introduce some of the interesting players on the board now (who may not see themselves as geo companies) will become increasingly so in the future. The role of Data as a crucial ‘technological enabler’ will be, perhaps unsurprisingly, the tenor of the entire talk.

Photo of Tyler Bell

Tyler Bell


Tyler Bell is the Director of Product for Factual, an LA-based startup that is, amongst other things, creating a global coverage of the world’s POI and businesses.  He previously taught archaeology at the University of Oxford and, more recently and topically, was the Product Lead for Yahoo’s Geo Technologies Group. He writes about semantic- and geo-technologies for O’Reilly Radar at

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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