Life after Mercator

Sha Hwang (Trulia)
Location Development Yerba Buena Salon 1-3

This session will involve questioning an assumption that powers many of our online maps: the projection. We’ll begin by looking at historical maps of travel, drawn without projections in mind. These maps are incredibly specific, albeit static.

From these, we’ll look at new technologies and frameworks that allow us to reapproach the assumptions like projection. Rather than the map as a backdrop to dynamic information, we’ll look at the role of the map as something dynamic itself, where the form and structure of the map become infused with information.

Photo of Sha Hwang

Sha Hwang


Sha studied and worked in architecture before diving headfirst into data visualization at Stamen Design. Last year, Sha cofounded a startup called Movity focused on visualization and cities. Movity was recently acquired by the real estate company Trulia to bring their work to a national audience. Sha is endlessly fascinated by maps, data, design, and cities.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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