Resurrecting Main Street: How to Bring Shopping Back to the Physical World

Will Smith (Euclid Elements)
Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.

Main street is dying, falling victim to the eBays and Amazons of the world. Physical stores are suffering and need a better way to compete with online retailers and address a decrease in foot traffic, which has resulted from shoppers being lured away by the speed and convenience of the web. In this session, Euclid Elements CEO, Will Smith will describe the market opportunities for brick and mortar stores—in particular the need for data analytics to understand how customers interact with retailers in the physical world. Included in the discussion will be an overview of where analytics is heading and the longer-term benefits to the consumer.

Photo of Will Smith

Will Smith

Euclid Elements

Will Smith is CEO and cofounder of Euclid Elements. The grandson of the founder of the International Council of Shopping Centers, Will was born into a retail family and spent his teenage years wandering through shopping malls thinking about dollars per square and tenant mix optimization.

After graduating from Stanford in 2007 with a degree in Economics and International Relations, Will worked as an analyst at Citigroup and Thomas Weisel Partners. He then decided to merge his love of data and technology with his family history in retail. Euclid was the result, and Will’s unique background has proven invaluable in his new position.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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