"A who's who of location-aware players." Michael Calore, Wired.com webmonkey

"Where 2.0 did a superb job of gathering the major parties to the table to discuss mobile-social-mapping." Joe Francica, Directions Magazine

"The sixth edition of O'Reilly Media's annual Where 2.0 conference wrapped yesterday, possibly the most exciting and definitely the most widely attended edition to date. The premise was consistent with that of previous years: citizen map-making democratizes our world, location is pervasive, and we can be assured of the financial value of geographic data and location-aware advertising. But there was something else going on, too, something new, complex and big: the realization that we need to build services that let people manipulate their world, not just learn about it." Di-Ann Eisnor, GigaOM

"Where 2.0 is a unique gathering that mixes together the usual geo-suspects with a potent mix of Silicon Valley strivers and curious IT folks. This year attendance is back up to just shy of 1000 and the venue is packed full. There is nothing like the psychology of a full room to get people buzzing." Paul Ramsey, OpenGeo

"I would say Where 2.0 trumps SXSW and deserves some much needed contemplation." Ian Stinson, Geo Local Road Map

"Three days of packed presentations by amazingly smart, passionate people. They are here to share their ideas with others and build upon their successes to make new applications and new ways of doing things. It is really interesting to see the supportive and sharing atmosphere working to drive the technology." Stephanie Tamar Ayanian, Geospatial Revolution Project

"So this year's Where 2.0 in a sentence: location technology can help people have fun, and it can also just plain help people. Good news all around." Paul Ramsey, OpenGeo

"Nokia…at the Where 2.0 Conference in San Jose, CA, the world's biggest event focused on exploring location based services." —Carlos Silva, The S60 blog

"Where 2.0, now in its fifth year, is the tech industry's biggest showcase for the latest geo-enabled hardware and software—an area that's hit a new level of saturation as location-based tech rapidly moves into our smartphones, our laptops and, consequently, into our experience on the web." Michael Calore, Wired.com webmonkey

"Where 2.0 is THE event for location based services and with the evolution of Maps, the perfect place to talk about what's new and exciting." JBC, Nokia Conversations

"Many thanks indeed for an excellent conference. I was dead-impressed with the welcoming congeniality of the staff, the quality of the presentations, and smooth running of it all. Thanks for making Yahoo! a part." Tyler Bell, Yahoo! Inc.

"A hotspot of creative thinking and investigation into what's possible in terms of location-based services today, and what's just around the corner." Mike Cooper, Nokia

"I spent Wednesday listening to presentations about how the evolution of location-based mobile services and the geo-coding of information on the Web were changing the way we experience the Internet. It was geeky, exciting stuff." —Chris O'Brien, Mercury News Columnist

"Where 2.0 was tremendous." Gregory Dicum, freelance journalist

"[Where 2.0 2008] was a great conference, an excellent set of speakers and a wonderful opportunity to learn and network." Frank San Miguel, Founder, Concharto.org

"Back to the office after a great week at #where20 and #wherecamp—looking forward to following up with lots of the great folks we met." Sarah Manley via Twitter

"Where 2.0 was the most interesting and provocative conference I have ever attended" —John Frank, Founder and CTO, MetaCarta, Inc.

"The Where 2.0 conference is probably one of the most important meetings of the year for developers of new Web 2.0 mapping technologies." Frank Taylor, Google Earth Blog

"I can't remember a conference I have attended in the past few years where there was just so much to take-in. [The next] Where 2.0…will be a show not to miss." Ed Parsons, edparsons.com

"Where 2.0 was a terrific event that showcased cutting-edge technology, geo-spatial tools and advanced thinking about place and participation. It's like a sneak preview of tomorrow's consumer and enterprise applications." —Greg Sterling, Sterling Market Intelligence

"Many companies are trying to position themselves as leaders in the geolocation field this week, which makes sense since the sure-to-be-fascinating Where 2.0 conference kicks off next week." —Rafe Needleman, CNET News.com

"[Where 2.0] presentations provided a stimulating combination of cartographic history, bleeding-edge technologies (many of them still under construction), and debate over how businesses can tap into the new excitement over consumer access to geo-referenced data on the Web." Wade Roush

"The Where 2.0 Conference is an excellent forum for the mapping community to discuss the future of mapping for businesses and consumers." Stephen Lawler, Microsoft MapPoint GM

"If you are in the web 2.0 mapping business, and the virtual globe business, I think this is probably one of the best conferences, if not the best, to attend." Frank Taylor, Google Earth Blog

"Great conference! Met some smart people, learned about some great companies and had a blast!" Justin Kifer

"The content was nonstop, forward thinking awesome." @schneidermike

"The presentations from the Where 2.0 conference always blow me away." Andrew Crook, GIS and Agent-based Modeling

"The Valley’s preeminent conference for Location-based services." William Gill, Will's Blog

News & Coverage

Tim O'Reilly on the Future of Location: "The Guy with the Most Data Wins" - Forbes


Tim O'Reilly on the Future of Location: "The Guy with the Most Data Wins"ForbesHow can we keep control over our own location data? 7:16 Let's talk about how location has grown up along with mobile. 8:56 So location is, at its most abstract level, the ...

Google Maps now covers 75% of global pop, 26 million miles of directions - ZDNet (blog)


Google Maps now covers 75% of global pop, 26 million miles of directionsZDNet (blog)In 2008, Google Maps could provide driving directions within 22 countries, spanning 13 million miles of road. Now, it stands at 187 countries covering 26 million mile ...

Cartifact Map Innovation Award Competition Announced | AnyGeo ...


Relevance - Innovative - Impact - Potential. Submission deadline 12/31/12 - Winner announced at Where Conference 2013 – Register now to receive updates and Award See http://www.cartifact.com/innovationaward/ ...

Where 2012 - Day Three - Google Earth Blog (blog)


Where 2012 - Day ThreeGoogle Earth Blog (blog)Street View started with five cities in 2007 and how covers 35 countries and millions of miles of roads. - Google Maps driving directions was available in 22 countries with 13 million miles of road in 200 ...

3D, Geospatial Tags are the Way of the Future: Where Conference ...


At the O'Reilly Where Conference: The Art and Business of Location, the venue where emerging tech meets anxious investors, Facebook project manager Josh Williams addressed app developers interested in exploiting ...

Urban Airship Launches Geotargeted Push Notification Service ...


Advertisers looking to leverage location to reach consumers are getting a new option. At the O'Reilly Where Conference in San Francisco today, the Portland, Ore.-based startup Urban Airship is announcing a new service to ...

Urban Airship Adds Location & Context Segmentation to Push ...


Push messaging services provider Urban Airship has unveiled today at the WHERE conference in San Francisco a geo-location service born of its acquisition of SimpleGeo (read more here). This “Locatio...

A Brave New Push: Urban Airship Brings Location, Context ...


Today, at O'Reilly's Where Conference, in its biggest announcement since its acquisition of SimpleGeo, Urban Airship is unveiling that product — which combines its push notification platform with the ability to segment ...

Location-Based Marketing: Q&A with Placecast President Anne ...


Today at the WHERE Conference in San Francisco GPS Business News spoke with Anne Bezançon, co-founder and president at Placecast, a provider of a location-based marketing platform. Its main service...

This Week in Google 139 | TWiT.TV


Where chair Brady Forrest on This Week in Google.

O'Reilly Where Conference Maps the Business of Location: Lineup of Location Leaders Unveiled; Registration Opens

by Maureen Jennings, Dec. 16, 2011

Mobile Privacy Issues Come to Capitol Hill-Apple's iOS4 to be Examined in Senate Hearing

infotoday.com, by Nancy Herther , May. 09, 2011

No, iPhone location tracking isn't harmless and here's why

The Register, by Dan Goodin, Apr. 22, 2011

A recap of Where 2.0: The conference for all things location-aware ...

The Washington Post, by Nathaniel Vaughn Kelso, Apr. 29, 2011

South Park Episode Inspired by Where 2.0

geekwire.com, by John Cook, Apr. 28, 2011

Where 2.0 The NN4D Interviews

nn4d.blogspot.com, by NAVTEQ Network for Developers, May. 02, 2011

An expanded Q&A with Foursquare founder Dennis Crowley

San Francisco Chronicle, by Casey Newton, May. 02, 2011

Checking in with Foursquare founder Dennis Crowley

San Francisco Chronicle, by Casey Newton, Apr. 30, 2011

Where 2.0 Conference 2011

trailpeak.com, by Kurt Turchan , Apr. 28, 2011

Where 2.0 2011: Navteq's Mobile Scanning

Slashgeo.org, by The Sunburned Surveyor, Apr. 24, 2011

Will mobile tools help turn empathy into action?

socialbrite.org, by JD Lasica, Apr. 28, 2011

Keynote Address Highlights From The Last Day of Where 2.0 2011

Slashgeo.org, by The Sunburned Surveyor, Apr. 24, 2011

4 Location Predictions from Where 2.0

Black Web 2.0, by Angela Benton, Apr. 27, 2011

It's All About Location - Where 2.0 Conference and Wherecamp

Tech Zulu, by Jim Alden, Apr. 26, 2011

WHERE 2.0 Conference Videos

GPS World, by Eric Gakstatter, Apr. 22, 2011

Official found iPhone GPS tracking system

Charleston Daily Mail, by Zack Harold, Apr. 26, 2011

Warden Interview on Apple IPhone Tracking

Bloomberg TV, by Emily Chang, Apr. 21, 2011

See also Where 2.0 2011 News & Coverage

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts