Understanding Local Mobile Consumer Behavior

Steven Wise (AT&T Interactive), Srini Mandyam (AT&T Interactive)
Products & Services Ballroom D
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AT&T Interactive, in a partnership with The Nielsen Company, delivers Where 2.0 attendees exclusive and recent insights on mobile local consumer behavior. Steven Wise, V.P. Industry Marketing, will present an overview of key research findings. Learn how location-based services on mobile drive the evolution of local search for consumers, advertisers, and publishers. Don’t miss out!

Steven Wise

AT&T Interactive

Steven heads up Industry Marketing for ATTi, leading a team that analyzes local advertising industry trends, conducts research, works with analysts, and develops and publishes insights via white papers, webinars, and research reports. Prior to AT&T Steven spent 10 years at RealNetworks leading research and marketing teams. Steven holds an MBA from the University of Chicago.

Srini Mandyam

AT&T Interactive

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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