OnStar Developer Challenge Final

Robert Scoble (Rackspace), Daniel Jacobson (Netflix)
Event Exhibit Hall A
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Student Developer Challenge

OnStar launched the 2011 Student Developer Challenge reaching out to students enrolled at select universities that specialize in creative problem-solving in technology and business. The students were challenged to try their hands at designing the next OnStar voice application that will keep drivers safely connected on the road.

Students from Carnegie Mellon, Massachusetts Institute of Technology, University of Michigan, University of Texas and University of Toledo created their entries using OnStar’s unique data model and the QuickFuse Voice Application building platform. Submitted voice applications should provide solutions in one or more of the following ways: responsible connectivity, informed driving or location.

The first round of judging took place in March, narrowing the finalists down to the top six who will present to a prestigious panel of judges following the Exhibit Hall reception on Wednesday evening. Judges will consider each entry based on safety and minimal distraction, originality, integration, user experience and reach. The winner of the Grand Prize (individual or team) will be announced following the Exhibit Hall reception and will receive the Developer Dream Package valued at $10,000.

Photo of Robert Scoble

Robert Scoble


Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger and is also co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.

Photo of Daniel Jacobson

Daniel Jacobson


Daniel Jacobson is the Director of Engineering for the API at Netflix, responsible for delivering Netflix content to hundreds of devices. Prior to Netflix, he was Director of Application Development at NPR, leading the development of NPR’s custom content management system. He also created NPR’s API which became the distribution channel for getting NPR content to mobile platforms, member station sites throughout the country as well as to the public developer community. Daniel also co-authored the O’Reilly book, “APIs: A Strategy Guide.”

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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