How Buffalo Wild Wings Played the Location-Based Game and Won

Chris Mahl (SCVNGR)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
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Find out what consumer engagement at a location-based level really looks with a deep dive into Buffalo Wild Wing’s three-month campaign built on SCVNGR. With more than 1M challenges completed by 180,000 active participants, learn how the national sports-entertainment restaurant chain garnered tens of millions of social impressions, and had fun playing with their valued guests along the way.

Photo of Chris Mahl

Chris Mahl


Chris is the SVP and Chief Brand Alchemist of SCVNGR/LevelUp. He is in charge of using SCVNGR’s gaming engine and LevelUp’s mobile payment system to drive revenue, loyalty and social-engagement for brands.

Chris has deployed SCVNGR and LevelUp for organizations like Coke, National Geographic, GameStop, Warner Bros., 7-Eleven, and SUBWAY. Prior to joining the SCVNGR team, Chris led sales, marketing and business development teams at Rightmedia Yahoo!, Informatica and .

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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