Geobased AR Content Management In the Cloud

Marc René Gardeya (Hoppala)
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Building contents for mobile augmented reality browsers is still a very technical task these days, unfortunately. And building contents cross-platform for different mobile augmented reality browsers like Layar, Junaio and Wikitude is actually hard work.

In this session we‘re going through some of the technical obstacles of building cross-platform contents and introduce Hoppala Augmentation, the content platform for mobile augmented reality applications.

Photo of Marc René Gardeya

Marc René Gardeya


Marc René Gardeya is founder and CEO of Hoppala, the content platform for mobile augmented reality applications. Most popular recent projects include the “Berlin Wall 3D” and several international marketing campaigns. Hoppala is the only agency certified by all three major mobile augmented reality platforms: Layar, Junaio and Wikitude.

Marc has a master in mathematics and computer science and has been working in the field of software engineering and web applications for more than 15 years.

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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