Mining the Geo Needles In The Social Haystack

Matthew Russell (Digital Reasoning Systems)
Business & Strategy Ballroom G
Please note: to attend, your registration must include Workshops.
Presentation: external link
Average rating: ****.
(4.50, 2 ratings)

Geo data is more than ever a staple of the social web and is exposed by popular web properties such as Facebook, Twitter, and LinkedIn. The aim of this workshop is to give attendees a very quick orientation and then get right business harvesting, store, analyzing, and visualizing geo data.

The overall goal of this presentation is to be very hands-on and empower attendees to get down and dirty with their geo data and answer questions such as the ones described in the proposal. About 2/3 of the workshop involves getting oriented to the space and slurping down data into a consistent JSON-based storage schema. The last 1/3 of the workshop introduces basic analysis and visualization ranging from plotting data on an online map to performing data mining techniques such as k-means and hierarchical clustering on the data.

Data munging is completed in Python; storage is managed by pragmatic storage technologies such as CouchDB and/or Redis; visualization is accomplished with popular mapping technologies such as Google Maps and Google Earth.

This workshop is loosely adapted from “LinkedIn: Clustering Your Social Network for Fun (and Profit?!?)” from Mining the Social Web – – but is tailored specifically for Where 2.0 with a broader scope.

Photo of Matthew Russell

Matthew Russell

Digital Reasoning Systems

Author of Mining the Social Web

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Picture of Dhiren Khona
Dhiren Khona
04/19/2011 4:06am PDT

yes, that did the trick…

Picture of Allison Gillespie
Allison Gillespie
04/19/2011 3:19am PDT

@Dhiren – we just had the A/V team turn those lights down a little. Any better now?

Picture of Dhiren Khona
Dhiren Khona
04/19/2011 3:10am PDT

its actually the two big lightbulbs above the LCD screen behind the speaker – feels like I am on a highway after dark.

Picture of Dhiren Khona
Dhiren Khona
04/19/2011 3:06am PDT

The bright screen behind the speaker dulls the effectiveness of the speaker.

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