• Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

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Press and Media

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Mark Wallace
Conversation Manager, Second Life / Linden Lab

Mark Wallace starts conversations and manages blogs and other communications products at Linden Lab, makers of the online world Second Life. A longtime commentator on virtual worlds and social technologies, he has been a startup CEO, a tech blogger, an internationally published journalist, and co-author of a book on virtual worlds, The Second Life Herald: The Virtual Tabloid That Witnessed the Dawn of the Metaverse. He lives in San Francisco.


Location: Ballroom IV Level: Novice
Mark Wallace (Second Life / Linden Lab)
Average rating: **...
(2.67, 3 ratings)
To get to the next iteration of our worlds - whether World 2.0 or Virtual World 2.0 - both Augmented Reality and online environments like Second Life face similar challenges: how to track, mark up, and create metadata layers that help make the world around us more useful and more fun. Here's my challenge to AR developers: Create meaning in the world by making it more like a video game. Read more.