• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

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John Hanke

John Hanke
Founder and CEO, Niantic, Inc.

John Hanke is founder and CEO of Niantic, Inc., an innovative company dedicated to building “real world” mobile gaming experiences that foster exploration, exercise, and social interaction. Niantic has developed and released two games, Ingress and global phenomenon Pokémon GO. The company was originally founded as a startup within Google to explore the creation of new kinds of entertainment at the intersection of location, social, and emerging mobile devices. Niantic was spun out as an independent company in 2015 with backing from investors such as Google, Nintendo, and the Pokémon Company. Previously, John was a founder of Archetype Interactive, creators of one of the very first online massively multiplayer games, Meridian59, and a cofounder of Keyhole, a company acquired by Google for the technology that lead to the creation of Google Earth. John was vice president of Google’s Geo division (overseeing projects including Maps and Street View) for seven years before founding Niantic. John holds a BA from the University of Texas at Austin and an MBA from the Haas School of Business at UC Berkeley.

Sessions

Local
Location: Ballroom V Level: Novice
Danny Sullivan (Search Engine Land), Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Niantic, Inc.), Dylan Swift (Yelp)
Average rating: ***..
(3.25, 4 ratings)
Where’s local search heading? In this session, representatives from the major search engines discuss the state of where we are and where things are going in the future. Session presented by SMX: Search Marketing Expo. Read more.