• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Where 2.0 Newsletter

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Where 2.0 Ideas

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Contact Us

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Where 2.0 Conference 2010 Schedule

Below are the confirmed and scheduled talks at Where 2.0 Conference 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom III
Add Base Map 2.0 to your personal schedule
2:00pm Base Map 2.0 Ian White (Urban Mapping, Inc), Steve Coast (OpenStreetMap), Timothy Trainor (U.S. Census Bureau), Peter ter Haar (Ordnance Survey), Di-Ann Eisnor (Platial)
Add Social Wiki Atlas to your personal schedule
2:35pm Sponsored by ZoomAtlas
Social Wiki Atlas Ward Cunningham (Cunningham & Cunningham, Inc.)
Add Shedding Light on Climate Change to your personal schedule
2:50pm Shedding Light on Climate Change Raj Singh (IBM Cloud Data Services)
Add Mapping Historical Photographs for the Common Good to your personal schedule
4:20pm Mapping Historical Photographs for the Common Good Jon Voss (LookBackMaps), Barbara Hui (UCLA/UCHRI)
Add AfricaMap: Making the Past Useful to your personal schedule
4:35pm AfricaMap: Making the Past Useful Ben Lewis (Harvard University)
Add Crisis Mapping to your personal schedule
4:50pm Crisis Mapping Doug McCune (SpatialKey & Universal Mind)
Ballroom IV
Add Rolling Your Own Real-Time Geospatial Tracking to your personal schedule
2:00pm Rolling Your Own Real-Time Geospatial Tracking Kevin Hoyt (Adobe Systems, Inc.)
Add Do We Need Better Maps for Mobile Devices? to your personal schedule
2:20pm Do We Need Better Maps for Mobile Devices? Danny Moon (UpNext), Raj Advani (UpNext)
Add The Next Wave of AR:  Exploring Social Augmented Experiences to your personal schedule
3:05pm The Next Wave of AR: Exploring Social Augmented Experiences Tish Shute (Ugotrade), Jeremy Hight (Mission College, CA), Joe Lamantia (Oracle Endeca), Sophia Parafina (LDS), anselm hook (Meedan)
Add Why I Track My Location and You Should Too to your personal schedule
4:20pm Why I Track My Location and You Should Too John McKerrell (MapMe.At)
Add GPS DOA? to your personal schedule
4:35pm GPS DOA? Pete Tenereillo (Trapster.com), Trent Cross (California Highway Patrol), Marc Kleinmaier (Nokia), Michael Sheha (TeleCommunication Systems)
Ballroom V
Add Monetizing Location and LBS: How Do We Get There from Here?  to your personal schedule
2:00pm Monetizing Location and LBS: How Do We Get There from Here? Greg Sterling (Search Engine Land), Don Weigel (deCarta), Blair Swedeen (Placecast), Bardia Dejban (Citysearch.com), Surojit Chatterjee (Google), Dan Gilmartin (WHERE)
Add Bringing Geo Home To Roost to your personal schedule
2:35pm Bringing Geo Home To Roost Stephen Hood (BlockChalk)
Add Real Estate Search To Go to your personal schedule
2:50pm Real Estate Search To Go Rob Cross (Trulia)
Add VURB: A City Framework to your personal schedule
3:15pm VURB: A City Framework Ben Cerveny (Stamen Design)
Add Backpacker Magazine: Geo on a Consumer Site to your personal schedule
4:35pm Backpacker Magazine: Geo on a Consumer Site Kris Wagner (Backpacker, Bicycling, and Mountain Bike magazines)
4:50pm TBC
Exhibit Hall
Add Career Zone to your personal schedule
10:15am Career Zone
10:15am Morning Break
Room: Ballroom I-II - Exhibit Hall
3:35pm Afternoon Break
Room: Ballroom I-II - Exhibit Hall
Add Locative Gaming: The First Ten Years to your personal schedule
9:00am Plenary
Room: Ballroom III - VI
Locative Gaming: The First Ten Years Kati London (Area/Code)
Add Seconds to Anywhere to your personal schedule
9:15am Plenary
Room: Ballroom III - VI
Seconds to Anywhere Walter Scott (DigitalGlobe)
Add The Digital National Map of the United States of America to your personal schedule
9:30am Plenary
Room: Ballroom III - VI
The Digital National Map of the United States of America Mark L. DeMulder (United States Geological Survey)
Add Growth of Location to your personal schedule
9:45am Plenary
Room: Ballroom III - VI
Growth of Location Ted Morgan (Skyhook Wireless)
Add Moving People with Pixels to your personal schedule
10:00am Plenary
Room: Ballroom III - VI
Moving People with Pixels Josh Williams (Facebook)
Add Community First: Yelp's Unconventional Approach to Local Information to your personal schedule
11:00am Plenary
Room: Ballroom III - VI
Community First: Yelp's Unconventional Approach to Local Information Jeremy Stoppelman (Yelp)
Add Spatial Analysis and the Geoweb to your personal schedule
11:20am Plenary
Room: Ballroom III - VI
Spatial Analysis and the Geoweb Jack Dangermond (Esri)
Add Telling Traces to your personal schedule
11:40am Plenary
Room: Ballroom III - VI
Telling Traces Deborah Estrin (Cornell NYC Tech)
Add What are the Smart Paths for Getting Your LBS App to Market? to your personal schedule
12:00pm Sponsored by NAVTEQ
Room: Ballroom III - VI
What are the Smart Paths for Getting Your LBS App to Market? Marc Naddell (NAVTEQ)
Add Bridging the Desktop and Mobile Web Divide Through the Social Graph to your personal schedule
12:05pm Plenary
Room: Ballroom III - VI
Bridging the Desktop and Mobile Web Divide Through the Social Graph Dave Fetterman (Facebook)
Add Haiti: CrisisMapping the Earthquake to your personal schedule
12:15pm Plenary
Room: Ballroom III - VI
Haiti: CrisisMapping the Earthquake Jeffrey Johnson (Open Solutions Group), John Crowley (Harvard Humanitarian Initiative and STAR-TIDES), Schuyler Erle (SimpleGeo)
12:30pm Lunch
Room: Blossom Hill Rooms
2:00pm-2:35pm (35m) Mapping
Base Map 2.0
Ian White (Urban Mapping, Inc), Steve Coast (OpenStreetMap), Timothy Trainor (U.S. Census Bureau), Peter ter Haar (Ordnance Survey), Di-Ann Eisnor (Platial)
Over the past 20 years, a highly accurate and attribute-laden base map has been developed at enormous cost. While commercial map providers offer the gold standard, the game is changing-'good enough' is beginning to enter the equation. Come join us at this sure to be highly engaging panel that will dive into uncharted territory to find the answers and surface the controversy.
2:35pm-2:45pm (10m) Sponsored High Order Bit
Social Wiki Atlas
Ward Cunningham (Cunningham & Cunningham, Inc.)
Join Ward Cunningham, inventor of the wiki and chairman of the ZoomAtlas Technical Advisory Board, as he discusses how the wiki is shaping geo-social networking Web site ZoomAtlas, a photo-realistic geo-social wiki-mapping site that combines the technology of interactive maps with social networking to connect its users with people and places from their past and present.
2:50pm-3:05pm (15m) Mapping
Shedding Light on Climate Change
Raj Singh (IBM Cloud Data Services)
A call to action on collaborative climate research. OGC member organizations are working to advance data sharing, and eventually collaborative, distributed modeling (cloud computing, anyone?) in the area of climate research.
3:05pm-3:20pm (15m) Mapping
Community-based Grassroots Mapping with Balloons and Kites in Lima, Peru
Jeffrey Warren (Grassroots Mapping)
Grassroots Mapping (grassrootsmapping.org) is a series of participatory mapping projects involving communities in cartographic dispute. In this talk, Jeffrey will review the January projects in Lima, Peru and discuss the ongoing work of activist and community-based grassroots mappers around the world.
3:20pm-3:35pm (15m) Mapping
Visualizing Spatio-temporal War Casualty Data in Google Earth
Sean Askay (Google, Inc.)
Google Earth serves as a powerful platform for visualizing dense spatio-temporal datasets, as demonstrated by published and forthcoming KML projects presented during this talk. In particular, Map the Fallen (published on Memorial Day 2009) is a visualization of the 5500+ US and international soldiers that have died in Iraq and Afghanistan since 2001.
4:20pm-4:35pm (15m) Mapping
Mapping Historical Photographs for the Common Good
Jon Voss (LookBackMaps), Barbara Hui (UCLA/UCHRI)
Old stuff can be sexy too! An overview of various efforts to geotag publicly available historical photos, organize them in a useful fashion, and keep them free and accessible to machines and humans. Includes demonstration of web and mobile applications bringing history to life on the map. We consider noncommercial models to promote mapping within historical and cultural preservation.
4:35pm-4:50pm (15m) Mapping
AfricaMap: Making the Past Useful
Ben Lewis (Harvard University)
The colonial powers have been mapping Africa and the rest of the world for hundreds of years, but this valuable public spatial material is not accessible. Meanwhile our favorite Web 2.0 mapping tools lack historical depth. We will present the AfricaMap project as a start toward a solution and will describe a plan to enable map collections around the world to inexpensively publish spatially.
4:50pm-5:05pm (15m) Mapping
Crisis Mapping
Doug McCune (SpatialKey & Universal Mind)
In this session, attendees will learn how Dr. Clionadh Raleigh, a researcher with the International Peace Research Institute, and her Armed Conflict Location and Event Data Project team created a better understanding of conflicts in developing countries by analyzing the relationships between combatants, social groups, economies and natural phenomena using web-based location-intelligence software.
2:00pm-2:20pm (20m) Mobile
Rolling Your Own Real-Time Geospatial Tracking
Kevin Hoyt (Adobe Systems, Inc.)
With a dash of electronics hardware know-how and some web development skills you can begin building your own custom real-time tracking solution. In this session you will be presented with one possible approach using technologies such as the Arduino prototyping platform and the Adobe Flash Collaboration Service. Ideas for other custom solutions will also be presented.
2:20pm-2:35pm (15m) Mobile
Do We Need Better Maps for Mobile Devices?
Danny Moon (UpNext), Raj Advani (UpNext)
Currently, most mobile applications utilize web optimized tile-based mapping systems. But it there a better solution that takes into account the unique issues facing mobile devices such as loss of connectivity, screen size and touch interfaces. This session will examine new mapping platforms that are optimized for mobile devices.
2:35pm-2:45pm (10m) Mobile
From Zero to App: Leveraging the Cloud to Build Apps Faster
Matt Galligan (SimpleGeo)
Cloud services have emerged as the quickest and easiest way to include lots of groundbreaking new features to apps. From location to social to data-swapping, learn about the exciting things going on in cloud infrastructure that can improve your app.
2:50pm-3:05pm (15m) Mobile
To boldly go where no man has gone before: Exploring Geo in iPhone & Android
Bess Ho (Archimedes Ventures)
One-Girl-Shop UI Architect & Developer is going to explain how GEO works in both iPhone & Android via her eyes in building her iPhone Apps based on Star Trek theme "Sound Tricorder" & Doctor Tricorder".
3:05pm-3:35pm (30m) Mobile
The Next Wave of AR: Exploring Social Augmented Experiences
Tish Shute (Ugotrade), Jeremy Hight (Mission College, CA), Joe Lamantia (Oracle Endeca), Sophia Parafina (LDS), anselm hook (Meedan)
This panel will discuss shared augmented realities, considering some of the essential possibilities and challenges inherent in this new class of social augmented experiences. The format is presentation and discussion of a small set of scenarios (defined in advance, with audience input) describing likely future forms of shared augmented realities at differing scales of social engagement.
4:20pm-4:35pm (15m) Mobile
Why I Track My Location and You Should Too
John McKerrell (MapMe.At)
John McKerrell has been tracking his location for nearly three years. He's going to tell you about the reasons why he's been doing this, the methods he's been using and show you some of the places he's been to together with some of the facts he's been able to work out from his stored location data.
4:35pm-5:05pm (30m) Mobile
GPS DOA?
Pete Tenereillo (Trapster.com), Trent Cross (California Highway Patrol), Marc Kleinmaier (Nokia), Michael Sheha (TeleCommunication Systems)
The most controversial issue regarding mobile location-based services is their use on mobile phones in cars. In this panel, Pete Tenereillo, CEO of Trapster will bring together officials and product manufacturers to talk about some of the efforts, both on the legal side and the technology side, to make things safer and to debate what should be done.
2:00pm-2:35pm (35m) Local
Monetizing Location and LBS: How Do We Get There from Here?
Greg Sterling (Search Engine Land), Don Weigel (deCarta), Blair Swedeen (Placecast), Bardia Dejban (Citysearch.com), Surojit Chatterjee (Google), Dan Gilmartin (WHERE)
With Google and Apple buying major mobile ad networks just in the last couple of months, mobile advertising is finally on everyone's radar. Panelists will discuss the range of technical, data, and business-related hurdles that remain, as well as whether and how they might be overcome.
2:35pm-2:45pm (10m) Local
Bringing Geo Home To Roost
Stephen Hood (BlockChalk)
Geolocal services are finally making inroads among users thanks to social motivators like the "checkin". But what lies ahead? What will it take to grow beyond the early adopters and truly reach the masses? Stephen Hood, co-founder of BlockChalk, will explore some directions in which geo might evolve to become more relevant and attractive to mainstream users.
2:50pm-3:05pm (15m) Local
Real Estate Search To Go
Rob Cross (Trulia)
Searching for a home has evolved from the newspaper to the laptop to your mobile device. Looking for open houses while out for a walk is a 100 year old tradition and now that process is easier than ever thanks to location based mobile devices.
3:05pm-3:15pm (10m) Local
The State of Local News Online: 2010 ediiton
Amy Dalton (Topix)
The latest research from the Pew Internet & American Life Project reports news consumption is at an all time high - and is becoming more "portable, personalized and participatory." Topix senior director of marketing Amy Dalton will provide an data-packed "state of the local state."
3:15pm-3:35pm (20m) Local
VURB: A City Framework
Ben Cerveny (Stamen Design)
VURB is a European framework for policy and design research concerning urban computational systems. The VURB foundation, based in Amsterdam, provides direction and resources to a portfolio of projects investigating how our cultures might come to use networked digital resources to change the way we understand, build, and inhabit cities.
4:20pm-4:35pm (15m) Local
Using Local Search and Geolocation Technology to Link Brands and Consumers
Scott Dunlap (NearbyNow, Inc.)
New shopping apps combining mobile local search with smart phone geolocation technology are creating a powerful link between brands and shoppers. Using examples of retail-based iPhone apps developed with top-tier magazine publishers, this presentation will show how marketers can deliver “on the way” ads and localized, time-based coupons to pre-qualified mobile shoppers.
4:35pm-4:50pm (15m) Local
Backpacker Magazine: Geo on a Consumer Site
Kris Wagner (Backpacker, Bicycling, and Mountain Bike magazines)
See how Backpacker has effectively executed several Where 2.0 strategies when others are just talking about them, and at a time when media is at an epidemic downturn. Their answers to Where have helped redefine their business, made it stronger, and more relevant to a more dynamic audience.
4:50pm-5:05pm (15m)
Session
To be confirmed
10:15am-4:30pm (6h 15m) Event
Career Zone
Join participating sponsors, exhibitors, and Nelson Staffing agency as they present open positions from their respective companies.
10:15am-11:00am (45m)
Break: Morning Break
3:35pm-4:20pm (45m)
Break: Afternoon Break
9:00am-9:15am (15m) Plenary
Locative Gaming: The First Ten Years
Kati London (Area/Code)
It’s been ten years since the first geo-cache was placed. Since then, locative games have continued to change how we play, where we go, and what we think when we get there. As locative games mature and evolve, they are creating increasingly complex and engaging imaginary spaces in the real world.
9:15am-9:30am (15m) Plenary
Seconds to Anywhere
Walter Scott (DigitalGlobe)
In today’s always-on environment, speed and accuracy of information are more critical than ever before. DigitalGlobe’s founder and CTO, Dr. Walter Scott, will demonstrate how the current state-of-the-art in satellite imagery technology are filling that need, and changing the way we live and work by helping people create meaning out of what has proven to be so much more than mere pixels.
9:30am-9:45am (15m) Plenary
The Digital National Map of the United States of America
Mark L. DeMulder (United States Geological Survey)
The National Map, one of the cornerstones of the United States Geological Survey’s National Geospatial Program, is a collaborative effort between the U.S. Geological Survey and other federal, state, and local partners to improve and deliver geospatial information for the nation. This presentation will describe its current status and provide an overview of the National Map products and services.
9:45am-10:00am (15m) Plenary
Growth of Location
Ted Morgan (Skyhook Wireless)
As the first generation of location-based apps are maturing, we are witnessing new uses of location from new categories of apps. Music, book, and news apps are beginning to include location features to bring social networks into their user experience and to increase the lifetime of their users. We will review some of these examples and discuss what this growth means.
10:00am-10:15am (15m) Plenary
Moving People with Pixels
Josh Williams (Facebook)
Visions of virtual goods, digital collectibles and pixelated tchotchkes are inspiring people to check in with their phone, sharing not only their location, but also their souvenirs, with friends. This discussion will explore the incentives, social bragging rights, collectibility and other gamelike rewards that are motivating the masses to go out and discover the world around them.
11:00am-11:20am (20m) Plenary
Community First: Yelp's Unconventional Approach to Local Information
Jeremy Stoppelman (Yelp)
Content is at the core of any location-based service. But the challenge is capturing the data, much of which is either unstructured or doesn't exist online-yet. For the past 5 years Yelp has been growing its base of reviews to a massive repository of more than 8M reviews about local businesses. Its recent mobile app launches suggest that the company is in the sweet spot for LBS on mobile devices.
11:20am-11:40am (20m) Plenary
Spatial Analysis and the Geoweb
Jack Dangermond (Esri)
GIS helps businesses and organizations leverage authoritative data and easily deliver it to decision makers in ways that are intuitive and fit into their existing decision making processes. GIS is used for asset/data management, planning and analysis, business operations, and situational awareness.
11:40am-12:00pm (20m) Plenary
Telling Traces
Deborah Estrin (Cornell NYC Tech)
Mobile smartphones can be easily programmed to automatically record GPS coordinates and accelerometer readings, creating geocoded, time-stamped, activity logs of our every day lives. In this talk Deborah will describe promising applications and suggest that it’s time to consider the technical and legal structures needed for individuals to retain control over their telling traces.
12:00pm-12:05pm (5m) Sponsored Plenary Keynotes
What are the Smart Paths for Getting Your LBS App to Market?
Marc Naddell (NAVTEQ)
App stores have changed the way developers get to market. Now the challenge becomes how does one get discovered and make money? Solutions that can effectively employ premium Location content, Traffic, and Location-Based Advertising have an advantage over the thousands that don’t.
12:05pm-12:15pm (10m) Plenary
Bridging the Desktop and Mobile Web Divide Through the Social Graph
Dave Fetterman (Facebook)
Until recently there was a delta between the Web experience and content available to users based how they accessed the Web, from their desktop or a mobile device. n combination with the explosion of innovative mobile devices and operating systems, the social graph provides a platform that meets this need and delivers new ways for individuals to stay connected to their network.
12:15pm-12:30pm (15m) Plenary
Haiti: CrisisMapping the Earthquake
Jeffrey Johnson (Open Solutions Group), John Crowley (Harvard Humanitarian Initiative and STAR-TIDES), Schuyler Erle (SimpleGeo)
After the earthquake in Haiti, a community of crisis mappers started to prove what can be done when gifted minds channel their energies into a collective effort. This session will highlight the efforts of many individuals and will testify to the lessons derived from their efforts.
12:30pm-2:00pm (1h 30m)
Break: Lunch