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Growth of Location

Plenary
Location: Ballroom III - VI Level: Novice
Average rating: ****.
(4.17, 6 ratings)

As the first generation of location-based apps are maturing, we are witnessing new uses of location from new categories of apps. Music, book, and news apps are beginning to include location features to bring social networks into their user experience and to increase the lifetime of their users. We will review some of these examples and discuss what this growth means.

Photo of Ted Morgan

Ted Morgan

Skyhook Wireless

Ted Morgan co-founded Skyhook Wireless in 2003 to capitalize on the increasing demand for location-based services. Prior to founding Skyhook, Mr. Morgan was the VP of Marketing for edocs Inc., a provider of customer self-service solutions that was sold to Siebel Systems in January 2005 and worked in Product Management for Open Market, one of the early leaders of the e-commerce revolution. Prior to the technology industry, he spent four years in financial services. Mr. Morgan holds an undergraduate degree in mathematics from Georgetown University and an MBA from the University of Chicago.