• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

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Who Will Pay For Your Check-in? (LBS Monetization: LBA, Location-aware Marketing, Etc.)

Moderated by: I will happily pass the moderator's duties over to someone else :)
Location: Blossom Hill II Level: Intermediate

Location-aware social is the year’s trend. Their abundance of behavioral data though are rarely used to LBS’s own or advertiser’s profit. Out of US$13B LBS market predicted by 2013 at least US$2B will need to be free app monetization.

Early ideas of shooting advertisement into unaware driver-by don’t work. Location-aware mobile applications have became the main vehicle for the smartphone usage. I hope that we will discuss various topics on monetizing location-based services, including location-based advertisement, virtual goods, location-aware marketing, etc.

Topics:

LBS monetization, mobile social media, LBA, location-based marketing, virtual goods