• Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight

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Real Estate Search To Go

Location: Ballroom V Level: Novice

Rob Cross, Trulia’s Director of Distribution, would like to discuss the challenges of building a mobile distribution strategy in a very fragmented mobile market. He could help audience members answer the following questions:
- Is it best to create custom apps for the iPhone store, RIM store, Palm Pre Store, Android Store or is better to start with a high-level mobile approach and then build custom apps?
- What platforms are best for adoption and which users are most engaged?
- Is monetization important and do you need custom content for mobile if you want to charge for your app.

Trulia was one of the first real estate apps for the iPhone store when we launched back in August ’08. Rob would be glad to share adoption numbers, peak usage and which areas of the US have seen highest adoption.

Rob Cross


Rob is focusing on building a multi-tier distribution platform for Trulia. From partners sites to widgets to mobile, Rob is finding ways for consumers to adopt Trulia.