• Veriplace
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  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight

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Why I Track My Location and You Should Too

Location: Ballroom IV Level: Novice
Average rating: ***..
(3.67, 3 ratings)

John has been tracking his location for nearly three years. In that time he’s been to 5 continents, quite a few countries and lots of cities. At time’s he’s barely been able to track the country he’s in. When possible he’s tracked his every step. He has collected many thousands of log points and now he’s going to share it all with you. Talking partially about the methods he’s used but more about the interesting places he’s visited and the insights these have revealed John will try to persuade you that this is something we all should be doing, and might even show you how.

Photo of John McKerrell

John McKerrell


After completing a Computer science degree at Leeds University in the UK and then spending 5 years developing content delivery systems for high traffic web sites John introduced himself to the geoweb world by building the JavaScript API for Multimap.com. This product soon became the flagship product for Multimap and enabled them to retain and grow the client base they had built up in their previous 10 years against growing competition from the free mapping APIS offered by their competitors. After Multimap were bought by Microsoft John continued to work on the API to integrate new imagery and mapping data from the Virtual Earth product and extended the API to support innovative functionality such as Bird’s Eye imagery.

Over the past year John has struck out on his own combining freelance work for high-profile clients such as Microsoft, Carphone Warehouse and moneyextra.com with time spent developing his own start-up ideas including the location-based social network MapMe.at