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Location: Ballroom IV Level: Intermediate
Average rating: ****.
(4.00, 2 ratings)

The most controversial issue regarding mobile location-based services is their use on mobile phones in cars. Nearly every article written, or on many sites that provide location-based applications, the conversation rages on this topic. Potential users, law enforcement and policy makers constantly debate (behind the scenes and in public forums) whether they should be banned in any form. This could extend to TomTom and/or Garmin devices. All of this puts the GPS industry at risk.

In this panel, Pete Tenereillo, CEO of Trapster – the most downloaded mapping-based application in the world – will bring together officials and product manufacturers to talk about some of the efforts, both on the legal side and the technology side, to make things safer and to debate what should be done.

Photo of Pete Tenereillo

Pete Tenereillo


Pete Tenereillo is founder and CEO of Trapster.com. Trapster is world’s largest and most active driver’s social network. It allows drivers to share in real time the location of not only police enforcement points and cameras, but accidents, traffic jams, and other roadway hazards. Trapster is the #1 most downloaded navigation application on most smartphones.

Prior to Trapster, Pete was co-inventor/developer of Cisco’s infamous PIX Firewall, the first server load balancer, and other related technology. He is an inventor of record on 12 US patents.

Trent Cross

California Highway Patrol

Photo of Marc Kleinmaier

Marc Kleinmaier


Marc is responsible for business development, partner management, and evangelism of Nokia platforms to the developer communities focused on location-based services and lifestyle oriented applications.Constantly on the lookout for new gadgets, he also evaluates innovative hardware accessories that complement Nokia’s device portfolio.

Marc brings more than a decade of mobile experience in business development and product strategy to Nokia. His personal passion for mobile and web convergence, location-based services and social networking give Marc a finger on the pulse of the geo-mobile-social ecosystem.

Prior to Nokia, Marc held strategic roles at Rocket Mobile,FunMobility, Zapptrio and Yahoo! Mobile.

Photo of Michael Sheha

Michael Sheha

TeleCommunication Systems

Michael Sheha is Vice President Architecture, Telecommunications Systems. Previously, he was Founder and CTO of Networks in Motion, which created Verizon Navigator and other navigation products