• Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Where 2.0 Newsletter

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Where 2.0 Conference newsletter (login required)

Where 2.0 Ideas

Have an idea for Where to share? where-idea@oreilly.com

Contact Us

View a complete list of Where 2.0 contacts

Do We Need Better Maps for Mobile Devices?

Location: Ballroom IV Level: Intermediate
Average rating: ***..
(3.67, 3 ratings)

Currently, the majority of mobile devices and applications utilize tile-based mapping systems such as Google Maps or Bing Maps. These maps dominate the web, but are they the right solution for mobile devices? Is there a better mapping solution made specifically for mobile?

In this talk, we will look at the state of mobile maps and the new challenges presented by the space. We will start by looking at some examples of how maps are currently used within mobile devices and apps. Then we will identify specific issues, GPS, connectivity, screen size and touch interfaces, that differentiate mobile devices from their web counterparts. Using specific examples, we will examine how new mapping platforms are addressing these issues.

As the mobile space continues to rapidly grow and evolve, mapping platforms must continue to innovate to keep pace and create better maps for mobile.

Photo of Danny Moon

Danny Moon


Danny is the CEO and co-founder of UpNext. UpNext creates interactive 3D cities for PC and mobile devices.

Prior to UpNext, Danny worked in management consulting. He received his BA from UC Berkeley and MBA from Columbia University.

Photo of Raj Advani

Raj Advani


Raj Advani is the Chief Architect and co-founder of UpNext. UpNext creates interactive 3D cities for PC and mobile devices.

Raj graduated from UC Berkeley with a degree in Electrical Engineering and Computer Science, and went on to design web software for economists to aid in their numerical and experimental research. He has been employed at six different universities (UCLA, Caltech, NYU, Columbia, Brown, Princeton), and has contributed to several open source projects. His specialty is java-based web software.