• ESRI
  • Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • NAVTEQ
  • Waze
  • Google
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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Where 2.0 Ideas

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Contact Us

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Where 2.0 2009 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

10:15am Morning Break
Room: Imperial Ballroom - Exhibit Hall
12:00pm Lunch
Room: Imperial Ballroom - Exhibit Hall
3:15pm Afternoon Break
Room: Imperial Ballroom - Exhibit Hall
Regency Ballroom
Add Announcements to your personal schedule
9:00am Announcements Brady Forrest (O'Reilly Media, Inc.)
Add Where Does Journalism Go? to your personal schedule
9:05am Where Does Journalism Go? Dan Gillmor (The Guardian/Arizona State University's Cronkite School of Journalism & Mass Communication)
Add Ubiquitous GeoContext to your personal schedule
9:20am Ubiquitous GeoContext Steve Coast (OpenStreetMap)
Add Flea Market Mapping to your personal schedule
9:45am Flea Market Mapping Michal Migurski (Stamen Design)
Add Location-based (x) to your personal schedule
10:00am Location-based (x) Natasha Leger (LBx Journal)
Add Are Geospatial Tools Supposed To Bring Us Closer To Place? to your personal schedule
11:15am Are Geospatial Tools Supposed To Bring Us Closer To Place? Andrew Turner (GeoIQ), Rachel Weidinger (TechSoup Global), Marnie Webb (TechSoup Global), Hillary Hartley (NIC Inc.)
Add Look! A Map to your personal schedule
1:30pm Look! A Map Bruce Daniel (Cartifact)
Add The Shape of Alpha to your personal schedule
1:45pm The Shape of Alpha Aaron Straup Cope (Stamen Design)
Add Ghosts of Location Based Social Networking Past, Present and Future to your personal schedule
2:00pm Ghosts of Location Based Social Networking Past, Present and Future Mat Honan (Wired magazine), Nihal Mehta (Buzzd), Dennis Crowley (foursquare), Martin May (Brightkite), Jeff Holden (Pelago, Inc.)
Add Mainstreaming Immersive, VR Imagery for the Geoweb (or, "The Beauty of the World, Around You" ) to your personal schedule
2:25pm Mainstreaming Immersive, VR Imagery for the Geoweb (or, "The Beauty of the World, Around You" ) Jeffrey Martin (360cities.net), David Martin (360 Cities)
Add How Consumers are Really Using Location to your personal schedule
2:35pm How Consumers are Really Using Location Ted Morgan (Skyhook Wireless)
Add Your Own Private GeoWeb to your personal schedule
2:50pm Your Own Private GeoWeb Andrew Turner (GeoIQ)
Add Geography of the Stimulus Package -- from Stats to Stories to your personal schedule
3:00pm Geography of the Stimulus Package -- from Stats to Stories John Frank (MetaCarta, Inc.), John Seratt (MetaCarta)
Add Street Patrols in Iraq to your personal schedule
4:00pm Street Patrols in Iraq Mari Maeda (DARPA), Samuel Earp (Multisensor Sciences)
Add Geospatial Technology Program for sub-Saharan Africa to your personal schedule
4:15pm Geospatial Technology Program for sub-Saharan Africa Jubal Harpster (CH2M HILL)
Add World's Most Realistic 3D City Models? to your personal schedule
4:30pm World's Most Realistic 3D City Models? Ludvig Emgård (C3 Technologies)
Add Maps in Space to your personal schedule
4:40pm Maps in Space Chris Spurgeon (Patagonia)
10:15am-11:00am (45m)
Break: Morning Break
12:00pm-1:30pm (1h 30m)
Break: Lunch
3:15pm-4:00pm (45m)
Break: Afternoon Break
9:00am-9:05am (5m) General
Announcements
Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by Program Chair, Brady Forrest.
9:05am-9:20am (15m) General
Where Does Journalism Go?
Dan Gillmor (The Guardian/Arizona State University's Cronkite School of Journalism & Mass Communication)
Journalists have always known the importance of location; hence datelines on stories. But journalism has been relatively slow to understand the potential of new tools - for media creation and consumption - that expand the information ecosystem.
9:20am-9:35am (15m) General
Ubiquitous GeoContext
Steve Coast (OpenStreetMap)
Ever present location awareness (GeoContext) is nearly with us, but it's going to be so much deeper. Today your phone will dial down the ringtone if it knows you're at work, but what will tomorrows high-fidelity ubiquitous location bring us? Today we cannot imagine a text box without spell check or apps without online features, what will we expect from tomorrows location aware - dependent - cloud?
9:35am-9:45am (10m) General
Indigenous Mapping: Emerging Cultures on the Geoweb
Rebecca Moore (Google)
Indians in the Amazon rainforest are now using Google Earth to protect their lands from illegal logging, to plan for their future and to share their rich history and culture with the world. How will the Geoweb change and evolve as indigenous peoples begin to participate?
9:45am-10:00am (15m) General
Flea Market Mapping
Michal Migurski (Stamen Design)
There's a gold mine of historical information to be found in old maps, from long-gone railroads, records of land ownership, to past practices in cartography and design. See how this material can be discovered, digitized, and referenced to modern maps to create dynamic, layered, comparative modern browsers of historical geography using the city of Oakland, CA as an example.
10:00am-10:15am (15m) General
Location-based (x)
Natasha Leger (LBx Journal)
Location-based (x) (LBx) is the recognition that all products and services are connected to location, whether they have to do with supply chain, transportation costs, distribution, inventory, asset management, proximity to the customer, or the performance of the product or service in various marketing. What is the (x) variable to you?
11:00am-11:15am (15m) General
Translating Geo-Web Efficiency into Real-World Sustainability
Alex Oliver (Igloo Studios)
The AEC industry suffers from a relative lack of location-based technology development that is accessible to the everyday builder or architect. We all know it is commonplace in the Tech industry to have consumer focused websites displaying geo-tagged photos, location-based tweets, and GPS enabled map-mashups, all that make life easier, more efficient, or just plain fun
11:15am-11:40am (25m) General
Are Geospatial Tools Supposed To Bring Us Closer To Place?
Andrew Turner (GeoIQ), Rachel Weidinger (TechSoup Global), Marnie Webb (TechSoup Global), Hillary Hartley (NIC Inc.)
In a sustainable world, with stronger ties to locality, what role should the geospatial web play? This panel will scan the bleeding edge of location-based tech projects, critiques them on social and sustainable factors, and pushes them to do more to help people connect locally. We'll promote the best ones, and publish ideas and to-do requests for all.
11:40am-11:45am (5m) Sponsored Plenary Keynotes
ArcGIS and the Web: Better Sharing of Geographic Information
Rob Shanks (ESRI)
ArcGIS can be used as a system for finding, sharing, and using GIS content across the Web. With ArcGIS Online, users can search for maps published by ESRI users, upload maps and register online map services, organize and control access to the maps they share, and create and save Web maps as items for others to share, discover, and use.
11:45am-12:00pm (15m) General
Will the Promise of LBS Ad Models Ever Get Off the Ground?
Perry Evans (Closely, Inc.)
Highly targeted advertising and promotion is an intuitively logical and appealing business model for location based services/apps. So why, after more than a decade of chasing this long tail of valuable advertising inventory is the evidence is always anecdotal and spotty, and not statistically significant or scaled?
1:30pm-1:45pm (15m) General
Look! A Map
Bruce Daniel (Cartifact)
An exploration of how purely visual maps have been part of describing "Where" from earliest times through today's online and mobile mapping platforms.
1:45pm-2:00pm (15m) General
The Shape of Alpha
Aaron Straup Cope (Stamen Design)
If all of Flickr's 100+ million geotagged photos were plotted on a map would there be enough data to generate a mostly accurate contour of that place? Not a perfect representation, perhaps, but something more fine-grained than a bounding box. It turns out there is.
2:00pm-2:25pm (25m) General
Ghosts of Location Based Social Networking Past, Present and Future
Mat Honan (Wired magazine), Nihal Mehta (Buzzd), Dennis Crowley (foursquare), Martin May (Brightkite), Jeff Holden (Pelago, Inc.)
An exploration of the evolution of location-based social networking and how location-based applications will impact the way everyday users interact with the friends and find nearby venues and events. Includes several founders of past and current location-based social networks, including Brightkite, Buzzd, Dodgeball and Moximity.
2:25pm-2:35pm (10m) General
Mainstreaming Immersive, VR Imagery for the Geoweb (or, "The Beauty of the World, Around You" )
Jeffrey Martin (360cities.net), David Martin (360 Cities)
360Cities.net promotes geo-mapped, immersive imagery produced by skilled VR photographers from around the world. At present with 120 cities and cca 10,000 images, the network utilizes advances in hardware and software to leverage the rise of awareness of the geoweb to support this growth, and increasingly to automate the process of publishing panoramic photography from around the world.
2:35pm-2:50pm (15m) General
How Consumers are Really Using Location
Ted Morgan (Skyhook Wireless)
There has been an explosion of location based applications on mobile devices in the past year thanks to the opening of app stores and more advanced devices. Morgan will report on the growth and variety of location applications available today as well as how often they are being used and where.
2:50pm-3:00pm (10m) General
Your Own Private GeoWeb
Andrew Turner (GeoIQ)
The GeoWeb has been growing to allow users to easily find, and store, geospatial data. However, enterprise and small business are beginning to raise questions on the terms of use and privacy of these services - but want to make use of these compelling visualization and analysis tools.
3:00pm-3:15pm (15m) General
Geography of the Stimulus Package -- from Stats to Stories
John Frank (MetaCarta, Inc.), John Seratt (MetaCarta)
The US has just launched the largest public works project ever. How can you watch it unfolding across the nation? Look at the shovel-ready projects near you, and understand the nearby news and Web content that MetaCarta automatically associates with places.
4:00pm-4:15pm (15m) General
Street Patrols in Iraq
Mari Maeda (DARPA), Samuel Earp (Multisensor Sciences)
This talk describes a highly successful map-based application that is used by soldiers in Iraq for collecting and sharing information on people, places and events. The system, called TIGR - Tactical Ground Reporting System - was developed by DARPA, Pentagon's R&D agency to meet an information gap unique to counter-insurgency warfare. An overview of developmental challenges will be reviewed.
4:15pm-4:30pm (15m) General
Geospatial Technology Program for sub-Saharan Africa
Jubal Harpster (CH2M HILL)
This presentation will decribe The Bill & Melinda Gates Foundation recently awarded a grant to the Consultative Group on Agricultural Research (CGIAR), in partnership with CH2M HILL and ITC, to develop a geospatial technology program to aid farmers in sub-Saharan Africa.
4:30pm-4:40pm (10m) General
World's Most Realistic 3D City Models?
Ludvig Emgård (C3 Technologies)
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4:40pm-5:00pm (20m) General
Maps in Space
Chris Spurgeon (Patagonia)
As the moon and planets went from being objects of wonder in the sky to actual destinations, space scientists have been forced to devise increasingly complex coordinate and mapping systems for the heavens. History of science and technology junkie Chris Spurgeon gives a fun-filled overview of some of the techniques we use to find our way in space.