• ESRI
  • Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • NAVTEQ
  • Waze
  • Google
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Where 2.0 Newsletter

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Where 2.0 Ideas

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Contact Us

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Where 2.0 2009 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Topics

10:15am Morning Break
Room: Imperial Ballroom - Exhibit Hall
3:30pm Afternoon Break - Sponsored by First American Spatial Solutions
Room: Imperial Ballroom - Exhibit Hall
Add Exhibit Hall Reception - Sponsored by OVI Nokia to your personal schedule
6:00pm Plenary
Room: Imperial Ballroom - Exhibit Hall
Exhibit Hall Reception - Sponsored by OVI Nokia
Regency Ballroom
Add Welcome and Announcements to your personal schedule
9:00am Welcome and Announcements Brady Forrest (O'Reilly Media, Inc.)
Add Reality Mining for Companies, or, How Social Networks Network Best to your personal schedule
9:10am Reality Mining for Companies, or, How Social Networks Network Best Alex "Sandy" Pentland (MIT and Sense Networks)
Add Location Awareness for the Defense and Intelligence Communities to your personal schedule
9:35am Location Awareness for the Defense and Intelligence Communities Sean Maday (United States Air Force)
Add The Evolving Geoweb to your personal schedule
9:50am The Evolving Geoweb Steven Lee (Google, Inc.), Lior Ron (Google, Inc. )
Add Unleashing Innovation for the World with Maps to your personal schedule
11:00am Unleashing Innovation for the World with Maps Michael Halbherr (Nokia), Christof Hellmis (Nokia gate5 GmbH)
Add "Junk Mail" and the GeoWeb Shine Light on New Orleans Recovery to your personal schedule
11:15am "Junk Mail" and the GeoWeb Shine Light on New Orleans Recovery Denice Ross (City of New Orleans), James Fee (RSP Architects)
Add Innovation Through Open Location to your personal schedule
11:30am Innovation Through Open Location Tyler Bell (Yahoo! Inc.)
Add Maps in Four Dimensions to your personal schedule
11:45am Maps in Four Dimensions Brandon Martin-Anderson (Urban Mapping)
Add Tricky Issues With Local Search to your personal schedule
1:30pm Tricky Issues With Local Search Danny Sullivan (Search Engine Land)
Add Beyond Maps – The Hyperlocal Experience to your personal schedule
1:45pm Beyond Maps – The Hyperlocal Experience Mark Law (MapQuest)
Add Footstreams: Clickstreams for the Physical World to your personal schedule
2:00pm Footstreams: Clickstreams for the Physical World Jeff Holden (Pelago, Inc.)
Add Wearable Sensory Substitution Devices for Navigation to your personal schedule
2:15pm Wearable Sensory Substitution Devices for Navigation John Zelek (University of Waterloo)
Add Realizing Spatial Intelligence on the GeoWeb to your personal schedule
2:45pm Realizing Spatial Intelligence on the GeoWeb Jack Dangermond (Esri)
Add Local Search: Funding Geo to your personal schedule
3:05pm Local Search: Funding Geo Danny Sullivan (Search Engine Land), Tyler Bell (Yahoo! Inc.), Michael Halbherr (Nokia), Marc Prioleau (CloudMade), Mark Law (MapQuest)
Add Red State, Blue State: Election Maps at The New York Times to your personal schedule
4:15pm Red State, Blue State: Election Maps at The New York Times Matthew Ericson (New York Times)
Add Putting a New Spin on Lidar Imaging to your personal schedule
4:30pm Putting a New Spin on Lidar Imaging Bruce Hall (Velodyne Acoustics, Inc.), Rick Yoder (Velodyne Lidar)
Add Windows 7 – Location Awareness Made Easy to your personal schedule
4:45pm Windows 7 – Location Awareness Made Easy Alec Berntson (Microsoft Corporation)
Add Mobile Reality to your personal schedule
4:55pm Mobile Reality Raven Zachary (raven.me), Mok Oh (Where Inc.), Will Carter (Nodesnoop Labs), Ori Inbar (Ogmento), Anthony Fassero (earthmine, inc)
Add DIY City: An Operating System for Cities to your personal schedule
5:20pm DIY City: An Operating System for Cities John Geraci (DIYcity)
Add Geo Meets Pop Trivia to your personal schedule
8:30pm Plenary
Room: Regency Ballroom
Geo Meets Pop Trivia
Add Where Fair to your personal schedule
7:00pm Plenary
Room: Market Street Foyer
Where Fair
Add Ovi Maps Developer Session - Sponsored by Nokia to your personal schedule
12:00pm Lunch / Ovi Maps Developer Session Sponsored by Nokia (see Events page for more information)
Room: Imperial Ballroom / Gold Room
10:15am-11:00am (45m)
Break: Morning Break
3:30pm-4:15pm (45m)
Break: Afternoon Break - Sponsored by First American Spatial Solutions
6:00pm-7:00pm (1h)
Exhibit Hall Reception - Sponsored by OVI Nokia
Where 2.0’s Exhibit Hall will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Exhibit Hall Reception and see from exhibitors and sponsors what location-aware technologies have to offer.
9:00am-9:10am (10m) General
Welcome and Announcements
Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by Program Chair, Brady Forrest.
9:10am-9:35am (25m) General
Reality Mining for Companies, or, How Social Networks Network Best
Alex "Sandy" Pentland (MIT and Sense Networks)
You can't manage what you can't measure...and unfortunately 80% of your businesses' highest-value communication is face-to-face, so you usually don't even know it is happening. But things have changed, and now you *can* see the entire pattern of communication in your company, and the result can be dramatic increases in productivity and creative output.
9:35am-9:50am (15m) General
Location Awareness for the Defense and Intelligence Communities
Sean Maday (United States Air Force)
Every hardware and software solution being developed to catalog, warehouse, and display geospatially relevant information likely has a pertinent military or intelligence application. From location aware cell phone applications to geostacking and immersive imagery, the defense and intelligence communities may be viable secondary and tertiary markets for established corporate and consumer products.
9:50am-10:15am (25m) General
The Evolving Geoweb
Steven Lee (Google, Inc.), Lior Ron (Google, Inc. )
As geo-location tools like Google Latitude and map-creation programs like Google Map Maker become more prevalent on desktop and mobile devices, people are no longer just consumers of location information. Rather, they have the opportunity to become local mapping experts, contributing information about places and about themselves that make online maps better for everyone.
11:00am-11:15am (15m) General
Unleashing Innovation for the World with Maps
Michael Halbherr (Nokia), Christof Hellmis (Nokia gate5 GmbH)
The largest manufacturer of phones owns the largest geodata provider and has been busy building geo-aware web apps on Ovi. Michael will share their latest thinking.
11:15am-11:30am (15m) General
"Junk Mail" and the GeoWeb Shine Light on New Orleans Recovery
Denice Ross (City of New Orleans), James Fee (RSP Architects)
With federal statistics unable to track New Orleans' repopulation post-Katrina, a local nonprofit identified an alternative source of data - households actively receiving mail - and delivered it in an easy-to-use geovisualization tool. The result is timely, small-area geospatial information being used to support decision-making at all levels.
11:30am-11:45am (15m) General
Innovation Through Open Location
Tyler Bell (Yahoo! Inc.)
Open Location is an convenient term that aptly describes an emerging trend apparent in the geo sector: the increasing availability and openness of the core data and tools used to represent, analyze, and visualize geo- and geo-informed data. This talk provides an overview, highlights why it acts as a healthy crucible for the industry, and details contributions from the Yahoo! Geo Technologies team
11:45am-11:55am (10m) General
Maps in Four Dimensions
Brandon Martin-Anderson (Urban Mapping)
This session will look at different ways that mapmakers have attempted to squeeze all sorts of four-dimensional data onto maps, from the oscillations of transit systems to the shifting landscape of relative distances within a city throughout the day, from the movements of armies in battle to the dance of a collegiate housing shuffle.
1:30pm-1:45pm (15m) General
Tricky Issues With Local Search
Danny Sullivan (Search Engine Land)
As local search continues to grow, so do issues on how we represent the real work virtually. Should Google allow individuals to block their homes from Street View? How do you balance listing brick-and-mortar stores along with virtual outlets? Do we need a master control panel to clear location tracking from all our apps – and what they’ve stored on their servers?
1:45pm-2:00pm (15m) General
Beyond Maps – The Hyperlocal Experience
Mark Law (MapQuest)
MapQuest has moved beyond maps and directions into a location-centric user experience with an emphasis on a hyperlocal strategy. Learn actual stats and behaviors of users, best practices for building a local network and how local data supplements a mapping experience. See the value of hyperlocal content strategy within the .com to mobile experience.
2:00pm-2:10pm (10m) General
Footstreams: Clickstreams for the Physical World
Jeff Holden (Pelago, Inc.)
People vote with their feet and there is substantial information contained in human activity in the real world. Previously, that data was inaccessible, but thanks to LBS we can capture, in digital form, the places people go. This data set is the real-world analog of a clickstream on the Web; call it a “footstream.” Tapping the footstream will completely alter the mobile experience as we know it.
2:10pm-2:15pm (5m) General
Wild Style City: Breaking the Clean Reality of the Virtual World
Anthony Fassero (earthmine, inc)
Wild Style City transforms the urban environment into a canvas that anyone can modify with a palette of interactive geo-tagging tools. It is a virtual world built on top of 3D street level imagery and annotated by users, creating a unique artistic sub-culture based on real urban environments.
2:15pm-2:30pm (15m) General
Wearable Sensory Substitution Devices for Navigation
John Zelek (University of Waterloo)
Sensory substitution is the replacement of one’s sensory input (vision, hearing, touch, taste or smell) by another, while preserving some of the key functions of the original sense. We have developed navigation devices for people with visual and cognitive impairments. The wearable tactile devices convey gps global information as well as local map information sensed by a camera.
2:30pm-2:45pm (15m) General
Decoding the Urban DNA and Harnessing the Power of Social Intelligence
Greg Skibiski (Sense Networks)
As we move to and from places in a city, we generate ambient strands of data that can be collected by positioning technologies, like GPS and Wifi, and analyzed with advanced machine learning. Using 3D rendering from Skyrails, people's collective movements within the city ultimately creates a unique links between places. These links create a city's unique DNA just waiting to be decoded.
2:45pm-3:05pm (20m) General
Realizing Spatial Intelligence on the GeoWeb
Jack Dangermond (Esri)
GIS helps businesses and organizations leverage authoritative data and easily deliver it to decision makers in ways that are intuitive and fit into their existing decision making processes. GIS is used for asset/data management, planning and analysis, business operations, and situational awareness.
3:05pm-3:30pm (25m) General
Local Search: Funding Geo
Danny Sullivan (Search Engine Land), Tyler Bell (Yahoo! Inc.), Michael Halbherr (Nokia), Marc Prioleau (CloudMade), Mark Law (MapQuest)
All of our beautiful geodata has to be paid for somehow. The convential wisdom is that on main way will be through search. Search expert Danny Sullivan will share his thinking on the latest advances across all of the search engines.
4:15pm-4:30pm (15m) General
Red State, Blue State: Election Maps at The New York Times
Matthew Ericson (New York Times)
One of the most enduring symbols of the past several presidential elections has been the red-state, blue-state map of America. Each election night, millions of eyeballs have been tuned to news Web sites and television networks, waiting for the map to start filling in.
4:30pm-4:45pm (15m) General
Putting a New Spin on Lidar Imaging
Bruce Hall (Velodyne Acoustics, Inc.), Rick Yoder (Velodyne Lidar)
Velodyne’s Lidar sensor approaches Lidar imaging in a whole new way. Unlike traditional single laser sensors that provide a trickle of data, the Velodyne sensor uses 64 lasers to provide a comparable flood. This session gives a brief background of Velodyne and shows its new sensor, called the HDL-64E, in action.
4:45pm-4:55pm (10m) General
Windows 7 – Location Awareness Made Easy
Alec Berntson (Microsoft Corporation)
When you create a location-aware application, ever notice how much of your time and effort is spent focusing on where your application gets its location data? Windows 7 makes it easy to enable any application to answer the question, “Where am I?”. This presentation will show you how Windows 7 will enable the next big wave of location-aware applications.
4:55pm-5:20pm (25m) General
Mobile Reality
Raven Zachary (raven.me), Mok Oh (Where Inc.), Will Carter (Nodesnoop Labs), Ori Inbar (Ogmento), Anthony Fassero (earthmine, inc)
Mobile devices with location-based services and always-on data services are making it easier to bridge the virtual and physical worlds into a single, shared space. What was once a distant vision of augmented reality is starting to take shape on a new class of smartphones, including the Apple iPhone and Google Android. This session covers today's offerings that merge physical and virtual spaces.
5:20pm-5:35pm (15m) General
DIY City: An Operating System for Cities
John Geraci (DIYcity)
Our cities today are outdated models of inefficiency, consisting of centralized, top-down and non-participatory services and infrastructures. The results are spiraling city deficits, ballooning bureaucracy, and an inability to pay for basic services, paired with problems of wasted resources, scarcity and redundancies.
5:35pm-6:00pm (25m) General
Where, When, Why, and How: Directions in Machine Learning and Reasoning about Location
Eric Horvitz (Microsoft Research)
Location is central in the lives of people, and will play an increasingly important role in context-sensitive services that consider the preferences, goals, and activities of people. I will discuss the promise of machine learning and reasoning about location to deliver such services, touching on several directions and opportunities.
8:30pm-9:30pm (1h)
Geo Meets Pop Trivia
After the Where Faire, join Catherine Burton and Schuyler Erle for an hour of fun and fast paced geo-related trivia game. In the pub tradition, there will be teams, booze, and prizes.
7:00pm-8:30pm (1h 30m)
Where Fair
Where Fair projects will be selected from research, academia, and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps, and services in the location space.
12:00pm-1:30pm (1h 30m) General
Break: Lunch / Ovi Maps Developer Session Sponsored by Nokia (see Events page for more information)
Sponsored event during the lunch by Nokia, 12:30PM - 1:30PM in the GOLD Room. Get to know how to develop and leverage amazing contextual experiences with Nokia's latest Ovi developer offering. The session will be led by a member of the Ovi Maps development team and will include hands on examples in code.